Business Dynamic and Entrepreneurship (Bengaluru Univ)

ISBN Number : 978-93-90352-41-8

Student Price : Rs.210

Student Dollar Price : 8$

Book Edition : Second

Year of Publication : 2020

No. Of Pages : 332

Book Weight :434

About The Book

In a scenerio of accelarating economic, technological, social and environmental change, business mangers and people engaged in business education face the challenge of understanding business dynamics. Maximizing business growth, maintaining sustained business operations, minimising operational cost and taking forward the business to new heights are the challenging aspects of business dynamics. Systematic business management and operations can give solutions to these challenges.

Newly formed Bengaluru City University has introduced the subject "Business Dynamics and Entrepreneurship" as a subject for 1st Semester B.Com of business management, human resources management and entrepreneurship. This book is written in a vey simple and understandable language covering these three vital and independent subjects. We hope that students and other readers enjoy reading this book and acquire requisite knowledge about business dynamics.


Contents -

Module I: Introduction to Management
1.Introduction to Management
2.Management : Process and Principles
Module II: Managerial Functions
5.Delegation of Authority
Module III: Human Resources Management
10.Human Resources Management
11.Job Analysis
12.Job Design
14.Selection and Placement
15.Training and Development
16.Employee Retention
17.Performance Appraisal
Module IV: Introduction to Entrepreneurship
18.Evolution of Entrepreneurship
20.Characteristics and Classification of Entrepreneurship
21.Women Entrepreneurs
Module V: Government Support for Entrepreneurship
22.Government Support for Entrepreneurship
Skill Development

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Dr. Dinakar. G., B.E., MBA, M.Tech., M.Phil., Ph.D. Serving as Professor and HOD - MBA at Rajarajeshwari College of Engineering, Bengaluru. Being an engineer, served Karnataka State Finance Corporation as Manager Systems for 11 years, before joining IBM Global Services CT - USA, where he worked for more than 2 years. On returning to India, he entered the education field and served education institutions in the capacity of Principal and professor for the past 10 years.

Prof. H. A. Bhaskar is a service professional working for Karnataka Milk Federation (KMF) and stationed at Gulbarga Milk Union, Gulbarga as purchase officer. He holds B.Sc. degree and MBA in Marketing. He has also to his credit a post graduate diploma in Materials Management and is serving KMF for the past 17 years.

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