Startup Ecosystem in India Text & Cases

ISBN Number : 978-93-5433-574-7

Student Price : Rs.398

Student Dollar Price : 16$

Library Price : Rs.1295

Library Dollar Price : 52$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 220

About The Book

The book discusses the subject in lucid language using real-life example from Indian startups which helps the reader become conversant with the latest trend as well as the basic theory of Startups.

This book presents the fundamentals of Startups in a comprehensive fashion and it relates its concept and techniques to the Indian context. Examples of existing startups and entrepreneurs are incorporated, and further detailed case studies on Indian start-ups are also included. It is positioned to serve the needs of Management and Engineering students, researchers, faculty members and budding entrepreneurs. It is also intended for the students who want to start their own innovative enterprises.

 

Contents -

1. Introduction to Startups
2. Scenario of Startups In India
3. Generating Idea and Preparing Business Plan
4. Financing Resource of Startups in India
5. Incubators and Accelerators
6. Startups and Innovation
7. AI Based Startups
Glossary

About The Author

Dr. Ramesh Sardar is working as an Associate Professor in School of Management Studies, KBC North Maharashtra University, Jalgaon in Maharashtra. He has more than fifteen years of experience in teaching and research. He holds a Doctorate in Management and MBA degree from Dr. Babasaheb Ambedkar Marathwada University, Aurangabad. His research activities have been concentrated in the areas of Entrepreneurship, Marketing and Strategic Management. He is also Member of Board of Studies.

Dr. Ganesh Waghmare is working as an Assistant Professor in Sri Balaji University Punes Balaji Institute of Management and Human Resource Development, Pune in Maharashtra. He has more than eleven years of experience in teaching and research, and four years of corporate experience as well. He holds a Doctorate in Commerce and Management from KBC North Maharashtra University, Jalgaon and MBA degree from Dr. Babasaheb Ambedkar Marathwada University, Aurangabad. He has cleared UGC-NET also. His research activities have been concentrated in the areas of General Management, Entrepreneurship, Marketing and Strategic Management. Presently, he is Member of Board of Studies at Sri Balaji University, Pune and MIT ADT University, Pune. As far his academic credentials are considered, he has published several research articles in National and International journals.

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