Marketing and Event Management (Sem 2, Bangalore Univ)

ISBN Number : 978-93-5433-985-1

Student Price : Rs.220

Student Dollar Price : 4$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 294

Book Weight :390

About The Book

This title is written for beginners to understand the concepts of marketing and event management As a subject of study in the core area of degree level, most of the universities offering business education have introduced Marketing and Event Management as one of the essential subjects of study for the reason cite above. In this context, this title is prepared to give a broad outline of marketing and event management covering mainly the syllabus content at degree level. The process involved in conducting different marketing and other general events is explained in sequential order commencing from understanding the various aspects of marketing and event planning to event evaluation. At the end of each chapter graded questions are given for self-study. We earnestly hope that students will have great benefit from this. Students an teachers may send the feedback to publishers or authors to enrich the book in future editions.


Contents -

1. Introduction to Marketing
2. Marketing Environment (Macro)
3. Marketing-Mix-I (Meaning and Product Analysis)
4. Marketing-Mix-II (PLC, Product Planning)
5. Marketing-Mix-III (Branding & Packaging)
6. Marketing-Mix-IV (Pricing)
7. Marketing-Mix-V (Physical Distribution)
8. Marketing-Mix-VI (Promotion-Mix-I)
9. Promotion-Mix-II (Advertising)
10. Promotion-Mix-III(Personal Selling)
11. Market Segmentation
12. Consumer Behavior
13. Introduction to Event Management
14. Event Management Procedure
15. Conduct of An Event

About The Author

Prof. H.R. Appannaiah is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely travelled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member. He has won many laurels for his contribution to business education.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

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