Business Economics (Sem -2 AP Univ)

ISBN Number : 978-93-5433-768-0

Student Price : Rs.180

Student Dollar Price : 7$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 188

Book Weight :256

About The Book

Business Economics is, essentially, the applied economic science pertaining to business decision-making. A working knowledge of economic tools of analysis is very useful to a modem businessman in his decision-making process.It is, thus a welcome trend, in recent year, in the Indian universities to introduce a course in Business Economics in the syllabi of the curricula of Commerce Faculties at undergraduate level.

The Government of Andhra Pradesh under the able and Dynamic leadership of Honorable Chief Minister Sri. Y.S.Jaganmohan Reddy., has taking all the essential measures to develop the higher education to match to the changing needs, and to provide greater employability to the youth . Accordingly APSCHE has revised the U.G syllabi for the academic year 2020-21. The present book "Business Economics" is lucidly written without compromising the standard designed in treatment of the subject to cater to the need to the students community.


Contents -

1. Introduction
2. Demand Analysis
3. Production, Cost and Revenue Analysis
4. Market Structure
5. National Income

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

Dr. CH.S. Gopala Krishna Murthy -

Associate Professor and Head,

Department of Economics,

B.V.K. College, Visakhapatnam.


BOS in Economics (U.G.),

Andhra University, Visakhapatnam.

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