Modern Marketing (Sem 3, Bangalore Univ)

ISBN Number : 978-93-5495-262-3

Student Price : Rs.298

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 244

Book Weight :320

About The Book

We have great pleasure in presenting First edition "Modern Marketing" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Modern Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.


Contents -

1: Introduction to Marketing and Services
2: Marketing Environment (Macro and Micro)
3: Marketing Mix
4: Marketing Segmentation and Behaviour
5: Recent Trends in Marketing

About The Author

Chetana M.R. -

MBA, M.Com, PGDHRM, M.Phil

Associate Prof., Department of Commerce and Management,

Seshadripuram Academy of Business Studies, Bengaluru.

Dr. G. M. Sudharshan -

MBA, Ph.D,


International Academy of Management and Entrepreneourship, Bengaluru.

Tamil Selvan V. -
MBA, M.Com.
Vice Principal, Department of Commerce and Management,
Smt. Nalini Raghunatha Rao Degree College, Bengaluru

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