Jawaharlal Nehru said Export or Perish – a clarion call given to increase the foreign exchange earnings of India. At that point of time, the progress of the newly independent nation highly depended on import. Imports required foreign exchange. The only way of earning foreign exchange was to increase export. Export Marketing is thus an extremely important aspect of trade. Each country has different culture, taste and preference. It is essential to understand the foreign markets, their peculiarities and government procedures. Needs and wants of the consumers in different societies differ. A marketer needs to understand the consumer behaviour and modify the products as per the needs of the consumers. Keeping all these aspects in mind, this book will immensely help the exporters entering new markets. It will also help students studying export marketing.
1. Introduction to Export Marketing
2. Export Marketing Organisations
3. Export Policy Decisions of a Firm
4. Product Planning
5. Export Costing and Pricing
6. Export Finance
7. Export Financial Institutions