Marketing Management

ISBN Number : 978-93-5097-005-8

Student Price : Rs.660

Student Dollar Price : 26$

Library Price : Rs.1295

Library Dollar Price : 52$

Book Edition : Fourteenth

Year of Publication : 2019

No. Of Pages : 646

Book Weight :818

About The Book

The book `Marketing Management` has system based managerial approach. It aims to integrate the vital interest of consumers, marketing managers and society - the three major participants in the ongoing marketing process. The Orientation of the book faithfully reflects the aforesaid current corporate philosophy, viz., customer-oriented business approach.

Sherlekar`s Marketing Management

Salient Features of the Book
-- Covers the full syllabi on Marketing of most Indian Universities.
-- Contains six new Chapters on
-- Recent Trends in Marketing
-- Retail Trade
-- Integrated Marketing Communication.
-- Rural Marketing.
-- India: Emerging Market of the World
-- Ethics in Marketing.
-- Integrated presentation of the text with figures, tables, boxes and short case studies.
-- Valuable book for Students who are undergoing Graduate and Post Graduate Studies in Management / Commerce (Full time, Part time and Distance Education) and executives engaged in Sales and Marketing of products and services.

 

Contents :

1. Nature and Scope of Marketing
2. Recent Trends In Marketing
3. Marketing Management
4. Marketing Environment
5. Market Segmentation, Targeting and Positioning
6. Consumer Behaviour
7. Demand And Sales Forecasting
8. Marketing Information and Research
9. Marketing Research Process
10. Marketing Planning/Strategy
11. Product Plan
12. Product-Related Strategies
13. Price
14. Managing Distribution Channels
15. Physical Distribution
16. Retail Trade
17. Integrated Marketing Communication
18. Advertising
19. Sales Promotion
20. Sales Management
21. Personal Selling
22. Business Market
23. Marketing of Services
24. Rural Marketing
25. India: The Emerging Market In The World
26. Global Marketing
27. Export Management
28. Social Responsibility
29. Consumerism And Consumer Protection Act
30. Ethics In Marketing
Bibliography

About The Author

(Late) Professor S.A. Sherlekar was Professor and Head of the Department of Business Management in R.A. Podar College of Commerce and Economics, Matunga, Mumbai. He was a brilliant academician and held Masters Degrees in Arts and Commerce. He wrote the first book on Marketing Management in the year 1981 when there was hardly any other Indian books on Marketing Management. Since then, the title has gone through successful revised editions and reprints showing the popularity of the book. His other books include "Principles of Business Management", "Modern Business Organisation and Management", "Global Marketing Management" and "Management - Value Oriented Holistic Approach".

R. Krishnamoorthy has over twenty-five years of professional experience in Sales / Marketing and ten years in HR. He was National Sales Manager at Sandoz Agro and General Manager (HR) at Syngenta Crop Protection.

He has written twenty-five articles on Sales, Marketing and HR, two reference books on "Introduction to Rural Marketing" and "Personal Selling and Sales Management" and two text books on HR. Further, he has revised the popular book on "Marketing Management" written by (Late) Professor S.A. Sherlekar.

A Graduate in Agriculture, he holds a Masters Degree in Marketing Management and a Post-Graduate Diploma in HR. At present, he is engaged in writing and teaching in Management Institutes in Mumbai.

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