Business Policy And Strategic Management (Text and Cases)

ISBN Number : 978-93-5097-546-6

Student Price : Rs.525

Student Dollar Price : 21$

Library Price : Rs.1350

Library Dollar Price : 54$

Book Edition : Second

Year of Publication : 2018

No. Of Pages : 550

Book Weight :904

About The Book

The Second edition of the book adds value to the first edition in terms of new chapter and new topics in the existing chapters. The book covers all significant and recent areas of Business Policy and Strategic Management.

Distinctive Features of the Book:
- Learner-friendly approach
- Wide and comprehensive coverage
- Integrated presentation of the text with boxes, figures, exhibits and tables
- Provides rich and international case studies
- Refreshing modes like points to be remembered, key words and questions
- Numerous examples
- Customised and lucid language
- Online student and teacher manuals

 

Contents :

1. The Strategic Management Process
2. The Strategist and Strategic Decision-Making
3. Establishing Corporate Direction
4. External Environment Scanning and Industry Analysis
5. Internal Environment: Capabilities and Competencies
6. Global Strategic Management
7. Corporate Level Strategic Alternatives
8. Business Unit Level Strategies
9. Functional Level Strategies
10. Strategic Analysis and Choice
11. Structural Implementation
12. Behavioural Implementation
13. Functional Implementation: Functional Issues
14. Strategic Evaluation and Control
15. Strategic Management in Non-Profit Organisations
16. Social Responsibilities and Ethics of Business
17. Corporate Governance: A Strategy for Sustainable Development
18. Corporate Strategic Failures
Game and Cases

About The Author

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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