COMMERCE
Marketing Strategies and Applications

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Quantitative Techniques for Business Managers

Dr. R.K. Bharadwaj
Anuradha R. Chetiya

Management Principles and Practice

R. Srinivasan
S.A.Chunawalla

Principles of Business Management

Prof. S.A. Sherlekar
Dr. Virendra Sharad Sherlekar

Total Quality Management

Mr. K. Shridhara Bhat

Services Marketing

P.K. Sinha
S.C. Sahoo

Strategic Management

Dr. Francis Cherunilam

Brand Management

Dr. Niraj Kumar
Mr. Paras Tripathi

Investment Management

Dr. Preeti Singh

Business Ethics and Corporate Governance

Dr. K. Nirmala
N. Aruna Rani

Retail Management

Arif I. Sheikh
Dr. Kaneez Fatima

Entrepreneur Development

Dr. Satish Taneja

Business Communication

Dr. Rajeesh Viswanathan

Rural Marketing in India

K.S. Habeeb-Ur-Rahman

Ethics in Management

Prof. S.A. Sherlekar
Dr. K. Govinda Bhat

Operations Research

Prof. Anand Sharma

Strategic Management

Dr. Mrs. M. Jeyarathnam

Financial Markets And Services

Prof. E. Gordon
Dr. K. Natarajan

Research Methodology

Dr. N.Thanulingom

Compensation System and Performance Management

Dr. A.M. Sarma
Dr. N. Sambasiva Rao

Compensation Management

Dr. Kanchan Bhatia

Family Law

I.A. Saiyed

Management of Indian Financial Institutions

R.M. Shrivastava
Dr. Divya Nigam

Business Environment Text & Cases

Dr. Francis Cherunilam

Investment Management

Dr.V.A.Avadhani

Personality Development, Interpersonal Skills and Career Mana...

Dr. C.S.G. Krishnamacharyulu
Dr. Lalitha Ramakrishnan

Methodology of Research in Social Sciences

Dr. M. Ranganatham
Dr. O.R. Krishnaswamy

International Marketing

Dr. Francis Cherunilam

Services Marketing

Vasanti Venugopal
V.N. Raghu

Industrial Relations and Labour Laws

Dr. V. Kubendran
Ms. K. Kodeeswari

Innovation and R&D Management - Concept and Cases

Prof. Surendra Triambak Rao Deshmukh
Dr. I. Gopinath

Human Resource Management

Arati Deepak Kale
Anshita Chelawat

Microfinance and Rural Women Entrepreneurship

Dr. Annesha Saha
Dr. Chinmoy Roy

Digital Marketing 2.0

Dr. Rushen Chahal
Prof. Jayanta Chakraborti

Human Resource Management and Human Relations

Dr. Archana Shrivastava
Dr. V.P. Michael

Genetics Vol II

Dr. C.B. Powar

Field Sales Management

R. Krishnamoorthy

GST Law and Practice

R.G. Saha
S.K. Podder

Project Appraisal and Financing

Pradip K. Lath
Sat P. Parashar

GST Concepts and Applications

Dr. Anil Kumar Swain
Gopal Prasad Agrawal

Behavioural Finance

Dr. P.K. Sinha
Ms. Sanchari Sinha

Digital Social Media Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

Digital Business Management

Nitin C. Kamat
Chinmay Nitin Kamat

Business Communication

Muktha M. Jacob
Chippy S. Bobby

Entrepreneurship

Dr. Vasant Desai
Yayati Nayak

Legal Aspects of Business

Prof. P. Saravanavel
G. Kavitha

World Class Manufacturing

Mr. K. Shridhara Bhat

Research Methodology

O.R. Krishnaswami
Dr. M. Ranganatham

Knowledge Management

Dr. B. Rathan Reddy

Corporate Laws

Dr. S.N. Maheshwari
Dr. S.K. Maheshwari

Modern Business Organisation and Management

Prof. S.A. Sherlekar
Dr. Virendra Sharad Sherlekar

Corporate Governance

H.R. Machiraju

Sales Management

S.A.Chunawalla

Mass Media Laws and Regulations

Dr. C.S. Rayudu
Dr. Nageshwar Rao

Effective Communication

S.M. Rai
Urmila Rai

International Strategic Management

Dr. R.M. Srivastava
Shubhra Verma

Technology Management

Mr. C.S.V. Murthy

Management and Organisational Behaviour

K. Aswathappa
G.Sudarsana Reddy

Strategic Management

Dr. P. Subba Rao

The Law and Literature

Dr. Shakuntala Bharvani

Communication

Dr. C.S. Rayudu

Services Marketing

Dr. S.M. Jha

Business Communication

S.M. Rai
Urmila Rai

Principles of Management

Dr. K. Natarajan
Dr. K.P. Ganesan

E-Commerce E-Business

Dr. C.S. Rayudu

Project Management

Dr. Vasant Desai

Advertising Theory and Practice

S.A.Chunawalla
Dr. K.J. Kumar

Dynamics of Industrial Relations

Dr. Satish Mamoria
Dr. C.B. Mamoria

Retail Management

Mrs. Suja R. Nair

Research Methodology

Dr. Prafull Kumar Khatua
Dr. Priti Ranajan Majhi

Business Law

Mr. K.R. Bulchandani

Legal Aspects of Business - Text and Cases

Prof. Chandrakant Kanakatte
Dr. B. Chandrashekara

Logistics Management

Mr. K. Shridhara Bhat

Production and Operations Management

K. Aswathappa
Mr. K. Shridhara Bhat

Operations Management

Mr. K. Shridhara Bhat

Materials Management

Mr. K. Shridhara Bhat

A Manual of Business Laws

Dr. S.N. Maheshwari
Dr. S.K. Maheshwari

Entrepreneurship Development

Prof. E. Gordon
Dr. K. Natarajan

Personnel Management (Text and Cases)

Dr. V.S.P. Rao
Dr. C.B. Mamoria

Retail Marketing

Dr. S. Banumathy
Mrs. M. Jayalakshmi

Business Statistics

Dhaval Maheta
Hitesh Parmar

Entrepreneurship Development & Management

Dr. Vasant Desai
Dr. Kulveen Kaur

Advanced Financial Management

Dr. M. Muniraju
S. Harish Babu

Service Management Theory and Practices

Kailash Chandra Biswal
G. Singaiah

A Practical Handbook Performance @ Results

Rajasekhar Kandepu
Bhagirath V. Shanbhag

Personal Growth And Interpersonal Effectiveness

Shyam Boregowda Ramu
N.K. Ranachandra Gowda

Techniques 4 Effective Group Discussion

N.Santosh Ranganath
Prof. G. Tulasi Rao

Business Ethics

K. Aswathappa
J. Usha Rani

Manpower Planning and Strategic Change

Dr. Sujit Kumar Acharya
Prof. Santosh Kumar Tripathi

Computer Applications in Business

Prajnadipta Das
Rasananda Mohanty

How Innovators Connect

Rohit Agarwal
Patricia Brown

Corporate Reporting In India

Sanjeeb Kumar Dey
Abhaya Kumar Panda

Human Resources Management And Human Relations

Dr. Archana Shrivastava
Dr. V.P. Michael

Business and Industry

Bhavani M.R.
Ranji Jacop J.

HRM Practices in Social Work

A.K. Sharma
Dightee Mishra

Strategic Management

Dr. K. Govinda Bhat
P.N. Harikumar

Case Studies in Business and Industry Management: Indian Cont...

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Digital Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

Legal Aspects of Business

Prof. P. Saravanavel
S. Senthil Kumar

Corporate Magic

Vijay Rodrigues

Finance For One and All

Dr.Girish Pannalal Jakhotiya
Mrs. Manjiri G. Jakhotiya

Marketing Finance

Dr. Arjun Saini

Cases in Corporate Financial Management

Dr. K. Ravichandran
Dr. Ramchandra Gowda

Ethics and Values for Engineers and Managers

Dr. Subrata Chattopadhyay
Saumya Singh

A Practical Approach to Airport Management

R. Karuppasamy
Dr. R. Saravanan

International Business Dynamics

M.P. Hrishikesh
Jyoti Gupta

Team Building and Leadership

Ms. Neelam S. Bhargava
Mr. Gaurav Bhargava

Financial Management

Dr. R.M. Srivastava

Sales Management and Personal Selling

Prof. Anil Keskar
Dr. Suresh Abhyankar

Human Resource Information System

P.K. Gupta
Susheel Chhabra

Stress Management

Dr. N.M. Khandelwal

Basic Financial Management

Dr. Satish M. Inamdar

Product and Brand Management

Dr. K. Venugopal Rao

Capital and Money Market

M.S. Khan
Amit Kumar Goel

Principles of Management (Pune Uni.)

Prof. H.R. Appannaiah
H.R. Ramanath

Mercantile Law

Dr. R. K. Chopra

Benchmarking

Mr. K. Shridhara Bhat

Marketing Research

Mrs. Suja R. Nair

Dynamic Global Management

M.N. Rudrabasavaraj

Human Resource Management

Dr. K. Nirmala
Arul Jyothi

Managing Organizaton

Dr. Shailendra Kumar Chaturvedi
Hari Mohan Saxena

Organisational Behaviour

Mrs. Suja R. Nair

Strategic Management and Entrepreneurship

Debidutta Acharya
Amitabh Nanda

Strategic Management

Dr. T.P. Renuka Murthy
Mrs. Waseeha Firdose

Business Process Re-engineering

Mr. K. Shridhara Bhat

Consumer Behaviour (A Practical Orientation)

Dr. R.K. Ghai
Prof. Gurpartap Singh

Business Ethics

Dr. Niraj Kumar
Mr. Paras Tripathi

Managing Disasters

M.K. Hariharan
R. Rajeswari

Foreign Trade and Foreign Exchange

O.P. Agarwal
B.K. Chaudhuri

Business Environment

Dr. Ravindranath Badi

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