Marketing Strategies and Applications

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Quantitative Techniques for Business Managers

Dr. R.K. Bharadwaj
Anuradha R. Chetiya

Management Principles and Practice

R. Srinivasan
S.A.Chunawalla

Service Operations Management : Towards Excellence

Nitin Joshi
S. Rajagopalan

A Tourism Professionals Handbook on Ethical, Legal and Regula...

Cheryl Venan Dias
Shilpa Tripathi

Dynamics of Entrepreneurship

Dr. P.M. Shiva Prasad
Dr. Veena M. D Almeida

Entrepreneurship Development

Dr. Vasant Desai

Basics of Human Resource Management

R. Krishnamoorthy

Corporate Tax Planning

Dr. P.K. Sinha

Personnel And Human Resource Management

Dr. A.M. Sarma

International Financial Management

Dr.V.A.Avadhani

Digital Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

Principles of Business Management

Prof. S.A. Sherlekar
Dr. Virendra Sharad Sherlekar

Labour Welfare, Trade Unionism and Industrial Relations

S.D. Punekar
Dr. S.B. Deodhar

Total Quality Management

Mr. K. Shridhara Bhat

Trade Union: Emergence and Perspectives

Dr. Vilas Kulkarni

Mergers, Acquisitions and Corporate Restructuring

Dr. P.K. Sinha

Services Marketing

P.K. Sinha
S.C. Sahoo

Entrepreneurial Development

Dr. Vasant Desai

International Trade and Export Management

Dr. Francis Cherunilam

Business Process Re-engineering

Mr. K. Shridhara Bhat

Strategic Management

Dr. Francis Cherunilam

Brand Management

Dr. Niraj Kumar
Mr. Paras Tripathi

Investment Management

Dr. Preeti Singh

Business Research Methods − Text and Cases

Dr. K. Karunakaran

International Business Environment

Dr. Francis Cherunilam

Business Ethics and Corporate Governance

Dr. K. Nirmala
N. Aruna Rani

Financial Services in India

Dr.V.A.Avadhani

Management Concepts & Practices

Dr. Manmohan Prasad

Business Ethics - Text & Cases

Mr. C.S.V. Murthy

Retail Management

Arif I. Sheikh
Dr. Kaneez Fatima

The Indian Financial System and Development

Dr. Vasant Desai

Financial Derivatives and Risk Management

O.P. Agarwal

Entrepreneur Development

Dr. Satish Taneja

Business Communication

Dr. Rajeesh Viswanathan

Corporate Restructuring Merger, Acquisition and Other Forms

Dr. Bhagaban Das
Dr. Debdas Raskhit

Rural Marketing in India

K.S. Habeeb-Ur-Rahman

Ethics in Management

Prof. S.A. Sherlekar
Dr. K. Govinda Bhat

Operations Research

Prof. Anand Sharma

Business Communication

S.M. Rai
Urmila Rai

Strategic Management

Dr. Mrs. M. Jeyarathnam

Essentials of Business Environment

K. Aswathappa

Financial Markets And Services

Prof. E. Gordon
Dr. K. Natarajan

Financial Management - Principles and Practice

G.Sudarsana Reddy

Management Information Systems (Text & Applications)

Mr. C.S.V. Murthy

Research Methodology

Dr. N.Thanulingom

Business Ethics and Corporate Governance

Mr. C.S.V. Murthy

Working Capital Management

Dr. P. Periasamy

Compensation System and Performance Management

Dr. A.M. Sarma
Dr. N. Sambasiva Rao

Dynamics of Industrial Relations

Dr. Satish Mamoria
Dr. C.B. Mamoria

Consumer Behaviour in Indian Perspective

Mrs. Suja R. Nair

Compensation Management

Dr. Kanchan Bhatia

Family Law

I.A. Saiyed

Foreign Trade - Theory, Procedures, Practices and Documentati...

Dr. Khushpat S. Jain
Apexa V. Jain

Management of Indian Financial Institutions

R.M. Shrivastava
Dr. Divya Nigam

The Dynamics of Entrepreneurial Development and Management

Dr. Vasant Desai

Business Environment Text & Cases

Dr. Francis Cherunilam

Management and Organisational Behaviour - (Text and Cases)

Dr. P. Subba Rao

Investment Management

Dr.V.A.Avadhani

Security Analysis and Investment Management

O.P. Agarwal

International Financial Management

H.R. Machiraju

Fundamentals of Financial Derivatives

Prafulla Kumar Swain

Personality Development, Interpersonal Skills and Career Mana...

Dr. C.S.G. Krishnamacharyulu
Dr. Lalitha Ramakrishnan

Business Research Methodology

Dr. J.K. Sachdeva

Methodology of Research in Social Sciences

Dr. M. Ranganatham
Dr. O.R. Krishnaswamy

International Business (Text and Cases)

Dr. P. Subba Rao

International Marketing

Dr. Francis Cherunilam

Organisational Behaviour -Text, Cases & Games

K. Aswathappa

Securities Analysis and Portfolio Management

Dr.V.A.Avadhani

Services Marketing

Vasanti Venugopal
V.N. Raghu

Industrial Relations and Labour Laws

Dr. V. Kubendran
Ms. K. Kodeeswari

Personnel Management (Text and Cases)

Dr. V.S.P. Rao
Dr. C.B. Mamoria

Innovation and R&D Management - Concept and Cases

Prof. Surendra Triambak Rao Deshmukh
Dr. I. Gopinath

Human Resource Management

Arati Deepak Kale
Anshita Chelawat

Microfinance and Rural Women Entrepreneurship

Dr. Annesha Saha
Dr. Chinmoy Roy

Digital Marketing 2.0

Dr. Rushen Chahal
Prof. Jayanta Chakraborti

Human Resource Management and Human Relations

Dr. Archana Shrivastava
Dr. V.P. Michael

Customer Relationship Management

Dr. Shamsher Singh

Genetics Vol II

Dr. C.B. Powar

Digital People Organization – "Disrupting HR"

Ganesh Shermon

Field Sales Management

R. Krishnamoorthy

GST Law and Practice

R.G. Saha
S.K. Podder

Project Appraisal and Financing

Pradip K. Lath
Sat P. Parashar

GST Concepts and Applications

Dr. Anil Kumar Swain
Gopal Prasad Agrawal

Behavioural Finance

Dr. P.K. Sinha
Ms. Sanchari Sinha

Glimpses of Indian Management - A Holistic Approach

Prof. Dr. Arvind A. Kulkarni

Digital Social Media Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

Digital Business Management

Nitin C. Kamat
Chinmay Nitin Kamat

Business Communication

Muktha M. Jacob
Chippy S. Bobby

Business Intelligence for Decision Making

Dr. V.V. Narendra Kumar

Operations and Supply Chain Management

Mr. K. Shridhara Bhat

Personal Financial Planning (Wealth Management)

S. Murali
K.R. Subbakrishna

Corporate Social Responsibility (CSR), Corporate Governance, ...

Prof. (Dr.) C.U. Saraf

Entrepreneurship

Dr. Vasant Desai
Yayati Nayak

Women Entrepreneurship and Economic Empowerment

Dr. Asha R. Gupta

Making Management Studies Matter Towards Phronesis

Wolfgang Amann
Shiv Tripathi

International Industrial Relations

Dr. Kameshwar Pandit

Understanding And Managing People

Dr. Uma Warrier

Legal Aspects of Business

Prof. P. Saravanavel
G. Kavitha

Media And Communication Management

Dr. C.S. Rayudu

World Class Manufacturing

Mr. K. Shridhara Bhat

Research Methodology

O.R. Krishnaswami
Dr. M. Ranganatham

Knowledge Management

Dr. B. Rathan Reddy

Logistics Management & World Seaborne Trade

Dr.Krishnaveni Muthiah

Foundations of Advertising - Theory & Practice

S.A.Chunawalla
K.C. Sethia

Corporate Laws

Dr. S.N. Maheshwari
Dr. S.K. Maheshwari

Human Resource Planning and Audit

Arun Sekhri

Modern Business Organisation and Management

Prof. S.A. Sherlekar
Dr. Virendra Sharad Sherlekar

Principles of Management

T. Ramasamy

Corporate Governance

H.R. Machiraju

Sales Management

S.A.Chunawalla

Mass Media Laws and Regulations

Dr. C.S. Rayudu
Dr. Nageshwar Rao

Effective Communication

S.M. Rai
Urmila Rai

Ethics in Business and Management

Dr. R.P. Banerjee

Welfare of Unorganised Labour

Dr. A.M. Sarma

Entrepreneurial Development (Set of 3 Volumes)

Dr. Vasant Desai

International Strategic Management

Dr. R.M. Srivastava
Shubhra Verma

Strategic Human Resource Management and Organisational Develo...

Dr. Ramakanta Patra

Technology Management

Mr. C.S.V. Murthy

Human Resource Management (Text and Cases)

Dr. Ravindranath Badi

Management and Organisational Behaviour

K. Aswathappa
G.Sudarsana Reddy

Strategic Management

Dr. P. Subba Rao

Financial Markets and Financial Services

Dr. Vasant Desai

The Law and Literature

Dr. Shakuntala Bharvani

Communication

Dr. C.S. Rayudu

Personnel and Human Resource Management

Dr. P. Subba Rao

Services Marketing

Dr. S.M. Jha

Management - Theory and Practice (Text and Cases)

Dr. P. Subba Rao

Principles of Management

Dr. K. Natarajan
Dr. K.P. Ganesan

International Financial Management

O.P. Agarwal

Marketing of Financial Services

Dr.V.A.Avadhani

Consumer Behaviour(Text and Cases)

Mrs. Suja R. Nair

Sales Promotion and Advertising Management

Prof. M. N. Mishra

E-Commerce E-Business

Dr. C.S. Rayudu

Project Management

Dr. Vasant Desai

Advertising Theory and Practice

S.A.Chunawalla
Dr. K.J. Kumar

Retail Management

Mrs. Suja R. Nair

Research Methodology

Dr. Prafull Kumar Khatua
Dr. Priti Ranajan Majhi

E-commerce (Concepts, Models, Strategies)

Mr. C.S.V. Murthy

Business Law

Mr. K.R. Bulchandani

Sales and Distribution Management

S.A.Chunawalla

Business Policy And Strategic Management (Text and Cases)

Dr. P. Subba Rao

Legal Aspects of Business - Text and Cases

Prof. Chandrakant Kanakatte
Dr. B. Chandrashekara

Entrepreneurship Management

Dr. Vasant Desai

Entrepreneurship Development and Project Management (Text & C...

Dr. Neeta Baporikar

Principles of Management: Concepts & Cases

Dr. Rajeesh Viswanathan

Logistics Management

Mr. K. Shridhara Bhat

Logistics and Supply Chain Management

Mr. K. Shridhara Bhat

Production and Operations Management

K. Aswathappa
Mr. K. Shridhara Bhat

Treasury Management in India

Dr.V.A.Avadhani

Office Organisation and Management

Dr. R. K. Chopra

Operations Management

Mr. K. Shridhara Bhat

Materials Management

Mr. K. Shridhara Bhat

A Manual of Business Laws

Dr. S.N. Maheshwari
Dr. S.K. Maheshwari

Entrepreneurship Development

Prof. E. Gordon
Dr. K. Natarajan

Essentials of Human Resource Management and Industrial Relati...

Dr. P. Subba Rao

Aspects of Labour Welfare and Social Security

Dr. A.M. Sarma

Retail Marketing

Dr. S. Banumathy
Mrs. M. Jayalakshmi

Marketing of Service in Goobalized World

Dr. Sanjeev Chaturvedi

Micro Finance:Theory and Practices

Kailash Chandra Biswal

Business Statistics

Dhaval Maheta
Hitesh Parmar

Entrepreneurship Development & Management

Dr. Vasant Desai
Dr. Kulveen Kaur

Advanced Financial Management

Dr. M. Muniraju
S. Harish Babu

Service Management Theory and Practices

Kailash Chandra Biswal
G. Singaiah

Small Scale Industries and entrepreneurial Development

Mr. C.S.V. Murthy

A Practical Handbook Performance @ Results

Rajasekhar Kandepu
Bhagirath V. Shanbhag

Personal Growth And Interpersonal Effectiveness

Shyam Boregowda Ramu
N.K. Ranachandra Gowda

Industrial Relations from Disruptive to Transformational An E...

Sattish Ghogre

Techniques 4 Effective Group Discussion

N.Santosh Ranganath
Prof. G. Tulasi Rao

Business Ethics

K. Aswathappa
J. Usha Rani

Cases in Indian Management (Vol IV)

Dr. Bal Chansarkar

Manpower Planning and Strategic Change

Dr. Sujit Kumar Acharya
Prof. Santosh Kumar Tripathi

Marketing Management Simplified

Prof. Sonal Khatri

Computer Applications in Business

Prajnadipta Das
Rasananda Mohanty

Elements of Functional Administration

Rajasekhar Kandepu

How Innovators Connect

Rohit Agarwal
Patricia Brown

Corporate Reporting In India

Sanjeeb Kumar Dey
Abhaya Kumar Panda

Development of New Enterprises

Dr. Vasant Desai

Human Resources Management And Human Relations

Dr. Archana Shrivastava
Dr. V.P. Michael

Business and Industry

Bhavani M.R.
Ranji Jacop J.

Human Capital Management

S.K. Podder

HRM Practices in Social Work

A.K. Sharma
Dightee Mishra

Strategic Management

Dr. K. Govinda Bhat
P.N. Harikumar

Entrepreneurship Development And Business Communication

Dr. Vasant Desai
Urmila Rai

Case Studies in Business and Industry Management: Indian Cont...

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Legal Aspects of Business

Prof. P. Saravanavel
S. Senthil Kumar

Fundamentals Of Entrepreneurship (Principles, Policies and Pr...

Dr. K.K. Patra

Corporate Magic

Vijay Rodrigues

Finance For One and All

Dr.Girish Pannalal Jakhotiya
Mrs. Manjiri G. Jakhotiya

Financial Management with New Approach

Suvendu Narayan Roy

Marketing Finance

Dr. Arjun Saini

Quantitative and Financial Decision Analysis

O.P. Agarwal

Cases in Corporate Financial Management

Dr. K. Ravichandran
Dr. Ramchandra Gowda

Quantitative and Financial Decision Analysis

O.P. Agarwal

Fundamentals of Investment Management

Dr. Preeti Singh

Strategic View of Marketing

Jayant Isaac

Personal Wealth Management A Complete Guide

Mr. M. Ganeshan

Ethics and Values for Engineers and Managers

Dr. Subrata Chattopadhyay
Saumya Singh

A Practical Approach to Airport Management

R. Karuppasamy
Dr. R. Saravanan

International Business Dynamics

M.P. Hrishikesh
Jyoti Gupta

Team Building and Leadership

Ms. Neelam S. Bhargava
Mr. Gaurav Bhargava

Financial Management

Dr. R.M. Srivastava

Management of A Small-Scale Industry

Dr. Vasant Desai

Fundamentals of Enterpreneurship Development and Project Mana...

Lipika K. Guliani
R.K. Gupta

Organisation (Theory and Behaviour)

N.S. Gupta

Sales Management and Personal Selling

Prof. Anil Keskar
Dr. Suresh Abhyankar

Marketing Principles and Practice

S.A.Chunawalla

The Romance of Human Resource Management

Dr. Debasish Biswas

Financial Economics Theory and Pratice

Dr.V.A.Avadhani

Human Resource Information System

P.K. Gupta
Susheel Chhabra

Stress Management

Dr. N.M. Khandelwal

Basic Financial Management

Dr. Satish M. Inamdar

Product and Brand Management

Dr. K. Venugopal Rao

Capital and Money Market

M.S. Khan
Amit Kumar Goel

Principles of Management (Pune Uni.)

Prof. H.R. Appannaiah
H.R. Ramanath

Indian Judiciary

P.V. Sethu

Complicated Financial Words Made Easy

Pawan V. Jhabak

Human Resource Management in Modern India

Dr. S. Sadri

Mercantile Law

Dr. R. K. Chopra

Entrepreneurship and Small Industry (Theory and Practice)

Dr. Neeta Baporikar

Cases and Problems in Marketing Research

Dr. S.L. Gupta

Print Media VS Online Media

Dr. Jacob Cherian

Benchmarking

Mr. K. Shridhara Bhat

Consumerism and Consumer Protection in India

Prof. (Dr.) P.K. Dutta

Marketing Research

Mrs. Suja R. Nair

Dynamic Global Management

M.N. Rudrabasavaraj

Human Resource Management

Dr. K. Nirmala
Arul Jyothi

Advanced Strategic Management and Business Policies for Manag...

Prof. R. Hiremani Naik

Strategic Planning and Business Policy

R.Nanjundaiah
Dr.S.Ramesh

Management and Behavioural Processes

Mr. K. Shridhara Bhat

Managing Organizaton

Dr. Shailendra Kumar Chaturvedi
Hari Mohan Saxena

Organisation (Theory, Structure and Design)

Arun Sekhri

Organisational Behaviour

Mrs. Suja R. Nair

Strategic Management and Entrepreneurship

Debidutta Acharya
Amitabh Nanda

Strategic Management

Dr. T.P. Renuka Murthy
Mrs. Waseeha Firdose

Consumer Behaviour (A Practical Orientation)

Dr. R.K. Ghai
Prof. Gurpartap Singh