This book is an effort to provide input to all CXO’s, management and employees to understand the importance and need for information security so that contribute to protect information asset of the organisation.
There are chapters on measuring advertising effectiveness and marketing research. It also pays its tribute to the stalwarts working in this field. To sum up, it is a complete and comprehensive text book on advertising.
Customer Relationship Management is an important subject for all Management students in this globalised economy where customers reigns supreme.
Communication is a dynamic process and has to keep pace with people’s life style, business, and occupations. There are inevitable changes in communication style as technology influences everything that we do; business, industry, education, thinking, entertainment and our daily lives.
This book is worth his weight in gold to those who want to know everything about malls. Many of the simple facts in this volume would be incredibly useful to mall professionals and thus worth money to readers.
That is why, more importance is given to the study of CONSUMER BEHAVIOUR in all the university Departments where commerce and management subjects are taught.
Sound HRM policies and strategies, with top management support, are essential for enhancing competitive performance and to cultivate learning organizations.
The revised edition of the book will be extremely useful to practicing managers and learners of the commerce, management and other professional programmes.
The themes covered in this book are specially meant for management students in colleges and universities, potential managers, HR professionals and researchers.
The book will give insight to the teachers of English as a second language. This will help them in preparing the classroom activities following the motto of ‘learning by doing’.
In this book the author has endeavoured to allow the issues, concerns and questions that typically arise in the process of teaching English to students for whom English is a second or third language.
This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications.
The book “Managing TwentyFirst Century Organisation” aims at creating a cohesive understanding of various aspects of management that are essential to run an organisation in the present century.
Production and Operations Management has been brought out to meet the requirements of M. B. A., I.C. W.A., I.I.M.M. and engineering students, for whom production management is one of the core papers.
This book endeavors to cover the basic concepts of organization, operation and managerial techniques with special references to finance and accounting norms.
The Small-Scale Industry sector, as an important segment of the economy, accounts for 95 per cent of the industrial units, 40 per cent of output of the manufacturing sector, 35 per cent of the total exports and provides employment to around 27 million persons.
Business law is application of law to business and commerce. Business law is a wide term engulfing several laws. In fact, every law, whether relating to contracts, taxation, labour, corporate or civil or some of the laws which broadly can be referred to as business law.
This book offers valuable information and guidance to potential entrepreneurs. It describes what entrepreneurship is and its role in economic development of a society.
This book will be useful to the students of 6th Semester B.Com, Bangalore University, and all those who wish to have an overview of business law in India.
Financial Management – Principles and Practice has been written keeping in mind the challenges of managing finances in different contexts. Dividend into nine parts and comprising 22 Chapters, the text essentially revolves around three fundamental issues of managing finance: raising funds, investing them judiciously and dispersal of profits, including dividends to shareholders.
This book presents an in-depth and comprehensive coverage of principles and concepts of Human Resource management and Industrial Relations.
This is the fifth revised edition of the volume “Export Import procedures and documentation’. The suggestions and recommendations forwarded by you have been incorporated in this volume.
Labour Laws has been divided into 10 chapters, covering several enactments relating to working conditions, wages, bonus, gratuity, maternity benefits, provident fund, employees’ insurance, etc.
This book will also be useful to students of other universities studying Production and Operations Management will also serve as a reference foe MBA students.
The book is highly student centre. The language used is direct and conversational. Instructors can expect the book to be handy and useful in as much it is rich with pedagogic aids and India centric cases.
The book focuses on the practical aspects all through the text, the examples worked out and the exercises at the end of each chapter.
The Indian Financial policy took a new direction. System is passing through reforms, structural adjustments and consolidation in the wake of economic liberalisation. And more importantly, the stage is set for starting a phased financial liberalisation programme which needs to be undertaken alongside macro-economic reforms.
Total quality is an approach to doing business that attempts to maximize the competitiveness of an organisation through the continual improvement of the quality of its products, services, people, processes and environments.
The book has been written in simple language so as to have an easy understanding of the complex issues in India’s business environment.
This book has been specially written for the students and teachers of the Bachelor of Management Studies Course of the University of Mumbai.
The book has been written in a lucid manner to facilitate understanding Extremely well organized and lucidly written book with an approach to explain the concepts in communicable languages.
The financial service industry in India consists of various Financial Institutions (FIs) such as finance companies, commercial banks, securities funds and investment banks, mutual funds and insurance companies etc.
This book will be useful to the new managers who are stepping into the world of management for the first time.
knowledge of e-Retailing system is necessary for those pursuing the degree and postgraduate degree course in Business Management
The book contains exhibits, box illustrations, solved problems and review questions to reinforce the knowledge of readers. This book is targeted at the students of BBA, BBM and MBA programs of all universities offering such programs.
This book recognizes the important role played by compensation in modern organization. An organization understands that effective compensation and benefit plans are critical to success in today’s highly competitive business environment.
Global Strategic Management is designed to fulfill this need. It covers both traditional strategic management topics and new topics, thereby; it combines a strategic and managerial approach to global issues.
In the form of this thoroughly revised volume, an attempt has been made to fulfil the expectations of the educationists about maintaining the standard of education through quality reference matter.
The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject.
A sensory glance through its contents suffices to convince the teachers and taught that it takes good care of all that they need.
This comprehensive text titled “Operations Research and Quantitative Techniques” hopefully meets the need for a simple book which is easy to understand and friendly to both students and teachers.
The importance of materials in organizational performance has resulted in the development of an organized body of knowledge on how to manage the materials. This discipline is known as “materials management”.
The present book is a thrust in the same general direction. Physical distribution management or logistics management aims at best coordination of available resources of men money, materials, machines and time.
Actions speak louder than words. Here we have multifold the result of our experiences and its emphasis on “Learning by Practices”. Such learning which are no different from the usefulness of Productivity Techniques in everyone’s daily work life.
In this context, the role of quality and that of total quality management is undoubtedly crucial.
This book titled “World-class Manufacturing” stresses the importance of becoming world class in manufacturing, for a firm to be competitive in the global market.
Encouraging trends towards the betterment of teaching learning process, growth in number of B-schools and acceptance of case method of instruction widely across business schools now, gives me pleasure in presenting this second edition.
Retail management can be made as complicated as one wants to but its success is in its simplicity. It is important to study all the variables that go into making retail store successful but the ultimate test of success is the consumer’s reaction to it.
Once the brand identity is established, the company starts building the brand through marketing so as to sink the brand in the minds of the consumers.
“Business Law for Management” has been penned with particular concentration on presenting the commercial law to the readers in simplified and condified form.
Quality consciousness and Total Quality Management is the need of the hour. The book gives a comprehensive apprehension of the basic aspects related with TQM.
This book deals with the concepts comprehensively. This book is written in a clear and easy-to-read style.
This book has the mission of serving the student community, in the areas of Commerce, Finance and Management.
This book presents broad based and comprehensive coverage of Personal and Human Resource Management. This book also deals with all aspects of Industrial Relations.
This book like the previous one offers the readers more on the practical and conceptual perspective on the fundamental questions of ethics.
This book is an effort on the part of the author to give in the hands of the readers a text on consumer behaviour, covering all (and many more) concepts having relevance to this field. The subject matter is supported with many real Indian examples, so as to make the text more easy and understandable.
This comprehensive book on Retail Management is based on materials drawn from various books, magazines and other secondary sources to make the content matter more informative, interesting and an enjoyable experience.
This book has been prepared in accordance with the syllabi of International Business Environment and Management / International Business Environment of the MBA/ MIB courses embodied in the UGC Model Curriculum.
In this book has been to device a form which is readable, rereadable, and make up interesting, thought provoking, funny and enjoyable and applicable to practical situations. This is what I have tried to accomplish.
The book provides an sight into the financial system and its unique role in the economy. In short, the study acts as a motivator to pursue a career in the growing and innovative financial system.
Majority of the cases in the book are India centric and the principles of OB have been largely Indianised. Each page in the book has a figure, a table or an exhibit thus making it highly attractive.
Business Environment for Strategic Management is a humble attempt towards explaining the nature of all the environmental factors and how they are integrated into the strategic management.
There are numerous books in the market for the use of students, exports, importers and readers on foreign trade and foreign exchange. It is difficult to understand the procedure and the regulations without some assistance.
The book has been divided into Four Sections. Section I deals with multidimensional aspects of small-scale industries. Section II provides an insight into entrepreneurship and related issues. Project work is provided in Section III and Section IV gives a list of reading material useful to the like minded.
Human Resource Management and Development is now a subject of study in almost all Universities besides Management Studies Institutes. This book will be useful to all such students at postgraduate courses.
The book is intended as a text for students of MBA and Masters in Entrepreneurship Programme, and also for those students who wish to study entrepreneurship as a part if their specialization.
We are also highly indebted to the teachers of Commerce Faculty and student community who have evinced interest in all our works.
Globalisation along with information technology magnified the competition and enhanced the customer care. Consequently organisations started creating knowledge workers and became learning organisations.
The book completely covers the syllabi of Indian Universities and professional and competitive examinations. These syllabi also need to be immediately revised and updated in the best interests of students and community.
This book is written from the point of view of students in simple language. The concept of management is explained in a detailed manner. The subject matter of this book has been collected from various authentic literature.
Entrepreneurship management is basically concerned with the development, and coordination of entrepreneurial functions. An effective organisation, sound planning, proper coordination of business activities and rational decision-making are the important aspects of entrepreneurship management.
I have recently brought out a book entitled Business Environment and Policy. Some chapters of both the books are common, but in the present work most of them are more elaborate.
Business policy is relatively a new concept in the history of management literature. It monitors managerial behaviour in terms of decision-making throughout the organizational hierarchy.
There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups
It must be mentioned here that as the government policies and controls are subject to frequent changes or modification, no book on this subject can be up-to-date.
The story is like the blind men who saw and analysed the elephant on their own judgement. This is on account of the unavailability of adequate literature on the subject.
The book presents the material in a simple and lucid style and will be useful to all those interested in understanding and managing performance in all its ramifications.
The current edition of the book adds the significant dimensions of value to the earlier edition in addition to creating value in new areas.
Logistics management has increased in importance from a barely necessary function of dealing with transportation to that of an activity by which significant cost savings could be achieved and also an activity that can have great potential to impact customer satisfaction and thereby increase sales.
This book will be useful to the university students to understand the basic principles of technology management.
This book will be fully justified, if the author can help student in their comprehension and managers in their applications. So contribute to the national cause, wherever you can.
This book of ‘Cases in Indian Management: A selection’ is an outcome of the demand for case studies which meet specific requirements – both for teaching and learning. It is aimed at bridging the current gap for substantive cases, especially for higher management programmes.
The environment as on today is as exciting as it is volatile and this book captures all challenges of the changing environment.
This book will act as a comprehensive reference guide for technical writers, with the objective to teach them the basic concepts (if they are not still aware of it), the various tools used, the use of styles and formats, the language and the sentence structure, and the documentation process that is usually followed.
This book gives a concise presentation of the basic concepts and techniques pertaining to inventory management.
The book, therefore, is intended to be useful not only to management students, and business managers, but also for the studies of M.Com., CA, ICWA etc.
This book takes into account the newer methods of communicating messages, changes in the position of the consumer and the global reach of commercial activity.
This book is a very useful companion for those interested in advertising, communication, media, sales, journalism and marketing.
This book would be equally useful to the working managers, teaching and training faculties.
Indian Ethos and Values for Managers-text and cases is based on his research work on Mahabharatha.
This book on Welfare of Unorganised Labour attempts to focus on some of the emerging issues and dilemmas of the unorganized labour in the informed sector. There is a need for further understanding and a more concerted effort by everyone concerned with the plight of the unorganized labour.
In this competitive world, we have opening up our economy to the world. Quality considerations therefore have become all the more important. We have a Comprehensive chapter on all aspects of quality in this book.
This book consists of eleven chapters covering the entire syllabus of MBA program of Jawaharlal Nehru Technological Univesity of Andhra Pradesh.
Thus book blends the principles of personal selling and salesmanship with the management of sales function and presents a comprehensive text covering the entire gamut of his subject.
This book will also be useful for executives engaged in sales and marketing of products and services in rural areas.
Materials and purchase area employs human resources. Their recruitment, selection training and motivation have also discussed in this book.
The core purpose is to provide useful information, to the possible extent, on different aspects of managing safety for organizational change and development in a developing country like India.
This book is a product of the authors’ extensive classroom experience of teaching graduate and postgraduate students of Management studies.
The book is also useful to students of Mumbai University and the other universities teaching the Administrative Law.
The revised book is more student friendly and hopefully it continues to receive the patronage of the students and faculty alike for many subjects in the finance area.
Quite a number of luminaries on this subject, who had had occasion to have a preview of this book, have observed that this is the first one if its kind and fulfills all that is desirable on the subject.
The salient features of this book includes exhibits, box illustrations, chapter summary, review question process reengineering in action, case illustrations and case analysis.
The book is endowed with latest information and developments on management functions like planning, organizing, delegation and decentralization, leading, global management, and controlling in multiple modes like updated Text, Boxes, Figures, Tables, Exhibits and Cases.
Human Resource Development is a comprehensive text for PG level management and social science students.
Human Resource Management is able to contribute to company objectives considerably and improve the core business of the company provided the strategies are used appropriately.
This book is primarily aimed as a textbook of quantitative techniques for management students and has been written specially keeping the `Quantitative Analysis` course of the Gujarat Technical University (GTU) as a guideline.
This book aims at the students of Retailing Management both at MBA level (PGDM) and for certification courses and provides concrete and practical knowledge about the subject in a comprehensive and lucid manner.
The book aims to make you aware of the realities of the interview process and help you in improving your interview skills. It discusses the myths regarding interview, common interview mistakes, different interviewing techniques and lots more.
The book depicts in a simple and lucid language the subject `Indian Financial System` which is viewed otherwise as somewhat complex by the students and other readers.
This book covers the syllabus for the subject of Effective Communication of B.B.A., Second Year, University of Nagpur.
This book primarily targets the students of BBA Program of Nagpur University, it is useful to students of any Indians University pursuing either graduate or post-graduate courses in business management.
The various aspects of entrepreneurship is presented in a simple and lucid style in this book. It will meet the requirements of B.B.A./B.Com. students.
The book overwhelming response from the students, lectures, professors and heads of various business schools and human resource management departments/divisions of various universities in India.
Business Legislations is a subject that not only grows but also changes with the passage of time as per the requirements of the business of that country. It comprises laws of practical importance in the modern business world.
This book is an attempt to help business management students and managers in acquiring a deeper knowledge on productivity and quality management, and their integration.
Intensified competition among domestic, private and public sector companies and multinational companies consequent upon globalisation along with strides in information technology brought significant shifts in various human resource management concepts, issues and applications.
The book is endowed with latest information and developments on management functions like perception, personality, motivation, leadership, groups and teams, communication, culture and stress in multiple modes like updated Text, Boxes, Figures, Tables, Exhibits and Cases.
This book will help the student fraternity trying to get their footholds in the corporate world as well accomplished sales professionals attempting to surge upwards on the ladder of growth to get their concepts refreshingly clear and in the process enabling the use of the same in the real world.
The Universities in Madhya Pradesh have taken a lead in this direction by introducing many new subjects on applied areas in the commerce curriculum.
The Book Business and Industrial Law is a subject of vast dimensions comprising the areas covering the legal framework for business entity.
This book of Human Resource Management is ideal for students pursing undergraduate and post graduate courses in management as well as other university courses.
Corporate Restructuring: Merger, Acquisition and Other Forms, will make useful reading capturing the important concepts and texts of corporate restructuring along with highlighting some practical cases from India and abroad.
This book has been designed considering the requirements of students studying the subject at the undergraduate level.
This book aims at presenting the challenges which lie ahead for management education in general and from Indian perspective in particular. It is divided into four parts - Management Education, Teaching-Learning Process, Leadership in Management Education and Future of Management Education.
“Quantitative Methods for Management and Economics” is specially prepared for the MBA students in India and all over the world.
This book has the special features such as exhibits, box illustrations, flow charts, examples and solved problems. In addition, it contains review questions and problems and also the subject index for quick reference of the needed topics of the subject.
This book is an adventure into the world of `Business Ethics and Corporate Governance.`
The book is designed to suit the needs of beginners in Management Studies. The book is comprehensive covering all topic in the Human Resource Management.
The book is endowed with latest information and developments on management functions like planning, organizing, leading,controlling and organisational behavioural concepts like perception, personality,motivation,leading and communication in multiple modes like up-dated text,Boxes,Figures,Tables, Exhibits and Cases.
This Book is wrritten as per the syllabus of MBA SEM-II of J.N.T.U KAKINADA.
This book will give facts and figures of rural India for the students of marketing, research scholars and marketers to understand the environment in which the rural markets operate.
"An Organisation fails only when manager fails."
The attribute of managerial success is strongly linked with effectiveness of managers. Organization climate is the lifeline and key of managerial effectiveness. Being a relatively uncommonly taken up subject there are very few books to be found, which not only provide all the subjective knowledge on the topic but also add insight and depth to the subject. However, Arun Sacher`s wide experience of management development and organization effectiveness fulfills those requirements and make this book a must read for all those keen to achieve effectiveness.
This book is intended for the students of Management .This Book Covers the syllabus offered at Anna University for their MBA students. The subject matter deal with under each sub-heading is not exhaustive as a student of law could be expected to learn.
