Several thousand newspapers and magazines,several several hundred general entertainment and other channel of satellite TV, broadband internet connections on computers,about 350 million cellphones,almost a thousand plus movies every year-all this reminds us that we are in ICE Age-the age of information,communication and entertainment

Today, companies have positively responded to marketing communications. Now they view all marketing mix variables, and perhaps all company activities, as marketing communication variables.

The strategic management process which is the concern of every global manager of today has a vital component in it for analytical process, research and development.

In this book has been to device a form which is readable, rereadable, and make up interesting, thought provoking, funny and enjoyable and applicable to practical situations. This is what I have tried to accomplish.