The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization.

This book presents 54 papers authored by scholars from across India and abroad, spanning over Socio-Economic, Ecological, Political and Technological Trends and Dimensions of International Business and Economics.

The book is tuned with the M.Com. I degree course new syllabus (effective from the academic year 2008-09) for the paper: `Economics of Global Trade and Finance prescribed by the University of Mumbai.

Lala Lajpatrai Institute of Management deserve kudos for selecting topical subjects such as Mergers and Acquisitions; WTO; Doha Development Agenda; Implications fro India; Brand Building; Retail Management and Rural Marketing, to address issues that reflect the current developments in global business, through national and internal seminars.

This concise text book is a tailor-made one for the BBA course of Madras University.

This is the fifth revised edition of the volume “Export Import procedures and documentation’. The suggestions and recommendations forwarded by you have been incorporated in this volume.

There are numerous books in the market for the use of students, exports, importers and readers on foreign trade and foreign exchange. It is difficult to understand the procedure and the regulations without some assistance.

The current edition of the book adds the significant dimensions of value to the earlier edition in addition to creating value in new areas.