This book would be widely useful by a wide section of readers, particularly teachers, advance students of Commerce, Business Management and practicing Managers.

The student community of marketing management would find the book a treasure to keep and different from other books in the bookshelf.

This book is written as per the revised syllabus of the University of Mumbai for the students of Bachelor of Mass Media introduced from the academic year 2008-2009.

This book will be useful to the VTU MBA students to understand the basic principles of the ethics as it is written to their syllabus.

This book is basically intended for students in business and management and psychology, as well as those studying for professional qualification with bodies such as the Institute of Personnel Management (IPM).

This book will serve as an useful companion to the students of MBA, BBA, BE, B.Sc. Course of all Universities Researches, Teachers, Industrialist, Planner and the Public at large.

Organisation Structure and Management is a comprehensive text UG level management and social science students. The book adders on the core theories of organization structural and management decision-making.

The book provides ample undated material on the innovative and growing Indian Financial Markets and Financial Services in a lucid style. It also provides the insight and analysis which reflects the curiosity of its readers. The writing is smart, challenging, yet always very accessible is stimulating, informative and authoritative.

This book is very lucid and elaborate. To facilitate the students, practical lists and elucidation of the same were also given at appropriate chapters. Shortcut keys were also given for effective operation.

Text will not only be useful to the students of management especially those who intend to specialize in marketing, but also to marketing managers, advertising managers, public relations practitioners and many more in practice.

This book deals with all important aspects of international human resource management, in addition to presenting the vital aspects of international business and globalisation.

This book is a good reference for various key functions managers, such as accounts, purchase, sales, production, etc. It is not just a book but also a companion for corporate commandos.

knowledge of e-Retailing system is necessary for those pursuing the degree and postgraduate degree course in Business Management

This book “Entrepreneurship and small business management”. The book consists of chapters grouped into six parts to facilitate the students pursuing degree and diploma courses in management and entrepreneurship.

This book recognizes the important role played by compensation in modern organization. An organization understands that effective compensation and benefit plans are critical to success in today’s highly competitive business environment.

There are chapters on measuring advertising effectiveness and marketing research. It also pays its tribute to the stalwarts working in this field. To sum up, it is a complete and comprehensive text book on advertising.

The book is highly student centre. The language used is direct and conversational. Instructors can expect the book to be handy and useful in as much it is rich with pedagogic aids and India centric cases.

The book ‘Business Research Methodology’ has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business.

In this context,“Fundamentals of the Indian Financial System” is a subject that is assuming greater importance and is bound to be one of the key topics of discussion during the next two/three decades. This is, as it should be, to consider what sorts of financial institutions will be best suited to be economic environment in the 21st century.

This book will make the reader conversant with the essentials of biotech business. So, if not an entrepreneur in his own right, one can become an effective manager of biotech business. India also needs management experts to increasing number of biotech industries.

In this book the maximum updated information on various aspects of the B.Ed course in a simple language, and with a sense of authenticity and novelty.

In this book the maximum updated information on various aspects of the B.Ed course in a simple language, and with a sense of authenticity and novelty.

In this book the maximum updated information on various aspects of the B.Ed course in a simple language, and with a sense of authenticity and novelty.

The text book is primarily at the students of MBA degree program of Viveswariah Technological University (VTU) of Karnataka state, eventhough students of MBA program of any other university may also find it useful and adequate.

The financial service industry in India consists of various Financial Institutions (FIs) such as finance companies, commercial banks, securities funds and investment banks, mutual funds and insurance companies etc.

Management Accounting is a fast growing and high value subject and all business graduates must possess knowledge of concepts, techniques and practices of this subject.

Choosing a right career is not an easy job many of you may think it to be. Many people think they know the right way to go about selecting an occupation, but they often end up choosing a career that is unsatisfying.

Human Resource Development is a comprehensive text for PG level management and social science students.

Human Resource Management is able to contribute to company objectives considerably and improve the core business of the company provided the strategies are used appropriately.

This book aims at the students of Retailing Management both at MBA level (PGDM) and for certification courses and provides concrete and practical knowledge about the subject in a comprehensive and lucid manner.

The book aims to teach and enforce the basic rules of writing emails. Students are used to write very informal emails following no punctuation or capitalisation rules.

The book aims to make you aware of the realities of the interview process and help you in improving your interview skills. It discusses the myths regarding interview, common interview mistakes, different interviewing techniques and lots more.

This book covers the syllabus for the subject of Effective Communication of B.B.A., Second Year, University of Nagpur.

This book primarily targets the students of BBA Program of Nagpur University, it is useful to students of any Indians University pursuing either graduate or post-graduate courses in business management.

The various aspects of entrepreneurship is presented in a simple and lucid style in this book. It will meet the requirements of B.B.A./B.Com. students.

The book overwhelming response from the students, lectures, professors and heads of various business schools and human resource management departments/divisions of various universities in India.

This book is based on Mathematical Techniques for First Year B.Com. Students of Mumbai University.

The book is tuned with the M.Com. I degree course new syllabus (effective from the academic year 2008-09) for the paper: `Economics of Global Trade and Finance prescribed by the University of Mumbai.

This book is an adventure into the world of `Business Ethics and Corporate Governance.`

The book entitled "A Text Book of Environmental Studies" is prepared in accordance with the syllabi of University Grants Commission. The aim of this Book is to provide a systematic study of our environment.

The book "Food and Nutrition (Principles and Practices for Better Dietary Management)" is a brief treatise that serves the interests of the students of Food Science, Dietetics and Nutrition.

This book is an introduction to the Business Mathematics. It is developed for the undergraduate courses in commerce, business management and management science.

The book provides a comprehensive coverage of financial accounting, cost accounting and management accounting.

This book is an attempt to help business management students and managers in acquiring a deeper knowledge on productivity and quality management, and their integration.

The book is endowed with latest information and developments on management functions like perception, personality, motivation, leadership, groups and teams, communication, culture and stress in multiple modes like updated Text, Boxes, Figures, Tables, Exhibits and Cases.

The Book Business and Industrial Law is a subject of vast dimensions comprising the areas covering the legal framework for business entity.

This book of Human Resource Management is ideal for students pursing undergraduate and post graduate courses in management as well as other university courses.

Corporate Restructuring: Merger, Acquisition and Other Forms, will make useful reading capturing the important concepts and texts of corporate restructuring along with highlighting some practical cases from India and abroad.

The book has been divided into five chapters to fully cover the syllabus of BMS of Mumbai University.

This book aims at presenting the challenges which lie ahead for management education in general and from Indian perspective in particular. It is divided into four parts - Management Education, Teaching-Learning Process, Leadership in Management Education and Future of Management Education.

This book is primarily aimed as a textbook of quantitative techniques for management students and has been written specially keeping the `Quantitative Analysis` course of the Gujarat Technical University (GTU) as a guideline.

This book caters to the learning requirements of management students of postgraduate and under gratude level, researchers, executives and trainers.

The present publication attempts to bring together three distinct aspects of new management philosophy for the benefit of students as well as corporate professionals.

The present publication attempts to bring together three distinct aspects of new management philosophy for the benefit of students as well as corporate professionals.