This book is written as per the revised syllabus of the University of Mumbai for the students of Bachelor of Mass Media introduced from the academic year 2008-2009. The present text has been written keeping into account the needs of the students who are doing a course in the subject of Mass Media. This book contains a total of nine chapters covering topics such as basic concepts of Organisational Behaviour, Structural Dimensions of Organisation and its Environment, Organisational Culture, Motivation - Theory and Applications, Groups Behaviour in Organisation including Group Decision Making, Power and Authority and Stress. The contents are written in a simplified, easy to understand language and contain considerable practical everyday life examples.
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