The book has been authored by someone with excellent educational and professional background. The book is “Complete Marketing Management Book” as it combines general marketing management chapters with latest happening marketing activities like retail marketing, direct marketing, rural marketing, packaging management, managing customer satisfaction, insurance marketing, online marketing and bank marketing. Very few marketing management books will have all these chapters covered under one umbrella.
Besides above, twenty one case studies have been included covering almost all major topics. The student community of marketing management would find the book a treasure to keep and different from other books in the bookshelf.
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