Gone are the days when tourism was an obscure and insignificant form of business and it was not considered as a lucrative. Over the period, the business has grown to become a key driver of global economy with a vast scope for foreign exchange earnings and employment creation. Regardless of tourism resource potentials, the governments have identified tourism as a thrust sector with which many socio-economic issues can be resolved. Tourism is an investment friendly sector and enormous amounts of investments are pouring through multinational companies in the airlines, hotel, restaurant, theme parks and cruise line sectors and other allied sectors to boost tourism as an important means for accelerating the GDP. As the tourism sector requires massive infrastructure and superstructure, the governments have become liberal in the rules and regulations to remove the hassles for private sector to take a lead role in investing in the tourism sector. Many island countries and developing are massively being benefited from the growth of tourism industry as the GDP of these nations is largely determined by the inflow of foreign exchange. Further, tourism is a fortune industry of the new millennium and the industry is now witnessing as exponential growth in international tourist arrivals and revenue receipts. Unlike other sectors, the business in tourism is relatively prone to the impacts of socio-economic risks factors and scores of tourism destinations are the direct causalities of the impacts. Some of the destinations manage to recover from the downfall and others perish in the course of time without coping with the damages.

At the same time, competition has become the order of tourism business and it has become very intense given the tangible and intangible benefits of tourism development. It is true that competition is all pervasive and quality is assured through the cut-throat competition. in the era of globalization and liberalization, price and quality of products and services are determined by the market forces. That means that the demand for and supply of tourism products and services is a function of competitive strategy that each tourism product is branded, positioned and marketed to reach out the potential visitors. As regard the world-class facilities, amenities and services, a country as a whole or consortium of tourism service providers and intermediaries are working tandem to develop the tourism destinations to woo the high-end visitors from different parts of the world by hatching innovative strategies to amplify the quality from the raw materials to the production, processing, supply chain and marketing. For example, Dubai, Thailand, Malaysia, Singapore, Sri Lanka, China, France, Spain, the USA, etc. have made remarkable mark in the inbound and domestic tourism by employing well-defined and well-tested strategies whereby these countries have achieved the competitive advantage. Innovating new tourism products, sustaining service quality, ensuring visitor satisfaction and emphasizing on conservation and sustainable development are some of the approaches behind the success in the field of Tourism.

With this backdrop, the edited book titled as "Tourism Business: Emerging Trends and Evolving Practices" aims to focus upon the five broad areas, such as: (i) Sustainable Tourism, (ii) Tourism Destinations, (iii) Tourism Products, (iv) Human Resource Issues in Tourism and (v) Tourism Entrepreneurship. All these five facets of the book would provide wide range or qualitative and quantitative research papers to the readers to understand the trends, principles and practices of tourism business that can directly and indirectly help the students, research scholars, faculty and practitioners expand the scope for understanding the intricacies of the modern tourism business and necessity of nurturing sustainable completive advantage when the whole world is eying on the sunrise industry.

Contents :

Part I : Sustainable Tourism
1. Sustainable Rural Tourism: A Case Study on Naggar Village in Kullu District of Himachal Pradesh - Prof. S.P. Bansal and Jawinder Kumar
2. Sustainable Rural Tourism Development through Stakeholders` Participation: A Study on Kamarpukur, West Bengal, India - Dr. Dillip Kumar Das and Nilanjan Ray
3. Tourist Satisfaction: A Key Component of Marketing Strategy for Sustainable Tourism Development in Nelliyampathy, Palakkad - Suneera and Dr. M.A. Joseph
4. Sustainable Attraction Management through Common Property Resources (CPRs): A Regression Model for Sikkim - Debasish Batabyal, Dr. Dillip Kumar das and Prof. Bivraj B. Parida
5. Socio-cultural Impacts of Tourism: A Case Study of Munnar, Kerala - Dr. Sabu K. Thankappan and Z. Nihmathullah
6. Role of Tour Operators in Marketing of Sustainable Tourism in India - Dr. Pradip Kumar Mallika and Dr. Pradyumna Kumar Tripathy
7. Managing and Developing Cultural Tourism Products for Ecotourism Promotion in Uttarakhand, India - S.C. Bagri and A. Suresh Babu
8. A Comparative Assessment of the Social Media Presence of Eco-resorts, ayurvedic Resorts and Beach Resorts in Kerala - Ansted Iype Joseph Das, Dr. Victor Anandkumar and Rakesh bojjaganj
9. Strategic Positioning of India in the Global Tourism Sector: A Study on Strategic Positioning for sustainable Development - Prof. Hari Sundar, G. Ram and Prof. Dr. D. Sudharani Ravindran
10. Managing Tourism Business for the Sustainable competitive Advantage - Mayanka Singh
Part II : Tourism Destinations
1. Promoting Puducherry as an Event Tourism Destination: An Empirical Study - R. Rajesh and P. Karmenivannan
2. The Cultural Adaptability of Tourists in Multicultural Destination: The Case of Auroville - Y. Venkata Rao, B. Thrinadha Rao and Rohit Ravindra Borlikar
3. An Analytical Study for Youth`s Perception of Health and Wellness and SWOT Analysis for the Establishment of Wellness Centre at Manipal - Y.G. Tharakan and Dr. Prabhukumari Vanama
4. `PPP` − A Catalyst for Emerging Tourist Destinations: A Case Study on Jharsuguda - Debasis Sahoo
5. Tourism in Tribal Areas; Potentials and Problems: A Case Study on Jharkhand - Dr. Ravi Bhushan Kumar
6. Tourism in Ornithology: An Evaluation of the Potential of Selected Destinations - Niranjana C., vijayalakshmi C. and Dr. P. Mohan
7. Hyderabad − A Great Heritage Tourism Destination: AP Tourism Initiatives and Challenges of Branding - T. Uma and Pranay Rupani

Part III : Tourism Products
1. Evolution and Status of Spiritual Tourism in Puducherry - Dr. I. Kathirvel and Mr. J. Sakthivel
2. Developing a Conceptual Model of Film-induced Tourism: A Qualitative Research Study - Dr. M. Prasanna Mohan Raj, Suresh Kumar Kiran and Sumit Jaswal
3. E-Business in Travel and Tourism in Puducherry - Dr. M. Kanthan, Aeronimus and N. Ezhilvendan
4. Innovation in Tourism: Developing a New Product − Mini Bharth (The Glimpse of India) - Ramakrishna Kongalla and Murali S.
5. Perspectives of Pilgrimage Tourism Development in Thriunallar - S. Vijayanand
6. Study of e-tourism in Uttarkahand: Impact of New Technology and Challenges - Dr. Amit Kumar Singh, Dr. Arvind Kumar Dubey and Mr. Jagbir Dalal
7. Festival Tourism and Destination Branding in Odisha − Trends and Implications - Anu Chandran, Prof. G. Anjaneya Swamy and Rajib Bhaduri
8. Indian Hotel Industry − Future Prospects and Challenges Ahead - Rachel Jessie E. and Dr. Y. Venkata Rao
9. A Study on the Different Dimensions of Health Tourism Motivating Tourist visit to Puducherry - Dr. C. Shanthi Marie and Dr. Sampada Kumar Swain
10. Mega Sports Tourism in India: Planning and Long-term Implications - Dr. Jitendra Mohan Mishra and D. sumithra Parimalam
11. Pleasure to Pilgrimage: Tourism in Jammu and Kashmir - Dr. Rajesh Raina and Dr. S.K. Gupta
12. Dimensions or Rural Tourism: A Case Study on Thanjavur - R. Revathi
Part IV : Human Resource Issue in Tourism
1. An Empirical Study to Link CRM Initiatives with Service Quality Perception, Tourist Satisfaction and Destination Loyalty - Prof. Bivraj Bhusan Parida and Dr. Arup Kumar Baksi
2. Web-based Tourism Marketing: A Study on Perceptions Tourism Service Providers in Kerala - Dr. Gracious James and Renjitha Rajeeve
3. The Role of Training to the Brand Ambassadors: A Case Study of Immigration Offier`s Training in India - Prof. sandeep Kulshreshtha
4. Destination Puducherry: An Assessment of Personality Perceptions - Jijo George
5. Puducherry Hotels on TripAdvisor.com: An Assessment of Presence, Performance and Participation - Sk. Md. Nizamuddin and Jijo George
6. Managing Employee Diversity in the Tourism Industry in India - Dr. Bibhuti B. Mahapatro
7. Impact of Human Resource Management Practices on Employee Turnover in Hospitality Sector - S. Nivethitha and T.J. Kamalanabhan
8. Marketing Communication of Hotel Services for Tourists: A Research Agenda - Utkarsh and Devashish Dasgupta
9. Customer Perception and Satisfaction − A Precursor to Customer Retention in Health Tourism - Bindu, V.T. and Dr. Sampada Kumar Swain
10. Impact of Psychological Aspects on Tourism - Rita R. Bhattacharjee, Dr. S. Gayatri Devi and Debasis Bhattacharya
11. Satisfaction Labels with Tourism in the Hill State of Uttarakhand: A Case Study of Garhwal Mandal Vikas Nigam Ltd. - Dr. Ravi Bahuguna
Part V : Tourism Entrepreneurship
1. Public-Private Partnership − A Developmental Approach in Indian Medical Tourism Industry - Mahesh Uniyal and Swati Sharma
2. Women`s Empowerment and Responsible Tourism: A Case of Vythiri Grama Panchayath in Wayanad District, Kerala - Joobi V.P. and Dr. E.K. Satheesh
3. Entrepreneurial Avenues in Innovative Tourism Business Models: A Qualitative Study on the Opportunities and Challenges - Dr. Sherry Abraham
4. Hospitality Business in India: Current Trends, Opportunities and Challenges for Nurturing Entrepreneurship - Dr. Jyotirmoy Ghosh
5. Entrepreneurship in Tourism: Innovative Opportunities in Andhra Pradesh - E. Vijayasri
6. Intrapreneurship in Tourism - Dr. Kshitiz Sharma
7. Public-Private Partnership (PPP) Scenario in Andhra Pradesh Tourism Development Corporation, Hyderabad - G. Vijay, Dr. B. Suresh Lal and K. Srinivas Rao