Cases in Indian Management Vol. II

ISBN Number : 978-93-5097-626-5

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 106

Book Weight :184

About The Book

This volume II of "Cases in Indian Management" is the result of strong favourable feedback received about the acceptance and usefulness of the first volume brought in January 2008. Since the introductory chapter on `What is a case study and how to use the case study approach` was useful for those teaching and using, I have included the same in this volume for ready reference. I have in spite of request from certain quarters, deliberately decided not to provide indicative solutions to the questions set at the end of each case, as it mars forward thinking on the part of the users.

Volume II has 8 Cases like the first volume.
Case 1 by B.A. Chansarkar, deals with project planning.
Case 2 by A. Rangnekar, deals with business entry strategy of an international firm.
Case 3 by R. Chaturvedi, deals with public sector companies in competitive environment.
Case 4 by A. Rangnekar, deals with local brand leading to a national brand.
Case 5 by S. Pande, deals with performance management system.
Case 6 by A. Rangnekar, deals with family business and turnaround strategy.
Case 7 by S. Tombri, deals with brand development for a new entrepreneurial company and finally.
Case 8 by A. Pandit, deals with resolving financial dilemma for a company in a declining global market.

All cases were prepared as a basis for classroom discussion only; not to illustrate the effective or ineffective handling of management or business situations.


Contents :

An Essential Part of Case Study Apporach
1. Rajesh Plans for a Doctoral Programme
2. McDonald`s India Entry Strategy
3. Public Sector Companies in Competitive Environment (BSNL in Competitive Environment − Telecom Sector)
4. Ghari Detergent − From No One to Number One
5. Different Strokes for Different Folks! Case Study on Performance Management System
6. Avantha Group − Family Business and Turnaround Strategy
7. Brand Challenges for Koli`s Fresh Catch
8. ABC`s Financial Dilemma

About The Author

Professor B.A. Chansarkar, holds a M.Sc. (Statistics) and a Ph.D. He has been with Middlesex University, London since 1972. He was Director of Middlesex University Dubai Campus and also Middlesex University Mauritius Campus. Prior to joining Middlesex University, he has Senior Market Research Executive with Watney Mann Limited, Brewers in London.

Dr. Chansarkar has authored several books and has published extensively in international journals. He has supervised Ph.D. students in United Kingdom (UK) and India. He is an external examiner for doctoral students in UK, India, Middle East and Far East.

Dr. Chansarkar has visited and lectured in countries in Europe, Middle East, Far East and America. Has a research interest include marketing, national planning, student assessment and multi-country product image.

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