Retail Management - book by Dr. Suja Nair is very comprehensive and UpToDate. Written in a nice conversational style with real life, local examples to which ever reader will connect easily. The brands and companies selected by Dr. Suja as cases in the book are well known and popular, thus easy to relate, making concepts easier to understand. Any student or practitioner of retail must read the book to best understand retailing as happens in India.
I wish for you a grand response to the book.
Dr. Hemant C. Trivedi,
Director - CVMU MBA,
Charotar Vidyamandal University,
Vallabhvidyanagar, Anand, Gujarat.
It was indeed a pleasure to read through your latest book on Retail Management, and while I say a pleasure from a read point of view it was also a very informative and unmistakably a treasure trove of knowledge on Retail and consumer management.
In my assessment it is indeed a master class in Retail Management with deep and practical insights on Consumer Behaviour and delivers a very strong punch around the ‘buy” instincts and the motivations of the consumers.
The book also is a sincere attempt in trying to answer some age old challenges of how to cope up with uni vs multichannel retailing and how to stay relevant in the age of Big Data and hyper local marketing. The outcome linked approach is borne out extremely lucidly in the chapter on Financial Strategy and will certainly help lot of folks to make the right choices.
The book also recognises the most critical P (people) and the value they can bring to the equation to drive the retail experience and engagement of consumers. Bringing to life real situations, with real challenges and extremely practical and real solutions!
It's a must read and a must have for all practising and future retail marketers as a toolkit for their own retail excellence.
Chief Business Officer - Global Business Unit
Hero MotoCorp Ltd.