Essentials of Managerial Economics

ISBN Number : 978-93-5202-036-2

Student Price : Rs.525

Student Dollar Price : 21$

Book Edition : Third

Year of Publication : 2021

No. Of Pages : 480

Book Weight :476

About The Book

Managerial Economics has become a specialised branch of study as principles and methodologies of economics are increasingly applied in managerial decision-making.

Besides providing basic aspects of economics, information is provided on, issues concerning profit measurement, and economic optimisation. Other macro economic aspects like Fiscal and Monetary Policies, Balance of Payments are also added to the text, keeping in view the changes in curriculum of M.B.A. and M.Com. courses of different universities. The book is comprehensive in analysis and is written is easy and understandable style. Study questions are given in the end of each chapter. We invite readers to inform us the deficiencies of the book for improve the quality of the book subsequent edition.


Contents :

1. Meaning and Scope of Managerial Economics
2. Objectives of The Firm
3. Demand Analysis
4. Linear Programming
5. Production Analysis
6. Cost Analysis
7. Supply Analysis
8. Market Structures
9. Revenue Analysis
10. Equilibrium of A Firm Under Perfect Competition
11. Pricing Under Monopoly and Monopolisitic Competitions
12. Oligopoly
13. Pricing Methods, Policies And Practices
14. Profit Management
15. Theories of Wages
16. Economic Optimization
17. Capital Budgeting
18. Input-Output Analysis
19. National Income Analysis
20. Business Cycles
21. Income, Price Level and Employment
22. Macro Economic Policies
23. Balance of Payments

About The Author

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member.

His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada.

Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

Asha Ganesh -

M.A., Head, Economics Department,

Surana College of Management,

Basavanaguid, Bangalore-560 004.

Dr. P.N. Reddy -

Ph.D. Director,

K.K.E.C.S. Institute of Management, Bangalore,

Former Dean & Chairman, Department of P.G. Studies in Commerce and Management,

Bangalore university.

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