Business Perspectives

ISBN Number : 978-93-5142-167-2

Student Price : Rs.575

Student Dollar Price : 23$

Library Price : Rs.750

Library Dollar Price : 50$

Book Edition : Third

Year of Publication : 2021

No. Of Pages : 462

Book Weight :564

About The Book

Business Perspectives takes an aerial view of business. The nature of business, the environmental forces impacting its functioning and the like have been discussed in detail. Such micro issues as organizing facilities, hiring people, converting inputs into saleable products and how they are marketed are not being covered in the book.

The book has 20 chapters divided into three parts, Part 1 contains two chapters and both these seek to explain the nature of business and how the environment is analysed and used for the benefit of an organization. Part 2 has 15 chapters. All these chapters contain details explanation of all the environmental facets impacting business. Specifically this part throws light on political-legal, economic, technological and global forces surrounding business.

The remaining three chapters form Part 3 of the book. These three chapters deal with the social concerns of businesses. Thus, the treatment of the subject is fairly comprehensive. A flip through the book will convince the reader that it is rich in pedagogy. Each chapter commences with chapter outline, learning objectives and has, towards the end, questions and assignments. Margin notes are helpful to the readers in as much as they help recollect concepts quickly. Exhibits contain interesting anecdotes. The text is full of examples drawn from contemporary business world.


Contents :

Part − I
1. Nature of Business
2. Business Environment
3. Political Institutions
4. Rationale and Extent of State Intervention
5. End of Government in Business?
Part − II
6. Economic Environment
7. Industrial Policy
8. Pubic Sector Enterprises
9. Privatisation
10. Small Scale Industries
11. Entrepreneurship
12. Infrastructure
13. Industrial Sickness
14. Monetary and Fiscal Policies
15. External Sector
16. Technological Environment
17. Meaning and Rationale of Globalisation
Part − III
18. Social Responsibility of Business
19. Business Ethics
20. Corporate Governance

About The Author

Dr. K. Aswathappa has a vast and diverse teaching experience, spanning over a period of nearly four decades. He has the honour of occupying many important positions in Bangalore University. He was the Chairman of Department of Commerce; Dean, Faculty of Commerce and Management; Director, Canara Bank School of Management Studies and Member of Syndicate, Senate, and Academic Council. Now retired, he is spending all his time in reading, updating titles in circulation and writing new ones.

Besides guiding 25 Ph.D. research scholars, Dr. Aswathappa is also credited with adjudicating theses of other universities. He takes interest in content development and has been instrumental in revising syllabi of all Commerce and Management courses periodically, in order to make them reflect current developments in business world. His contribution to business education, though little, is significant, especially in Karnataka. At his instance, a course on business studies was introduced for plus two students of Commerce stream in the state of Karnataka, and he was invited by the National Book Trust to develop content for a course on factory organisation for CBSE students.

Dr. Aswathappa has been an author of three decades standing, having authored books on Human Resource Management, International Business, Organisational Behaviour and Business Environment. All his books are bestsellers and have run into multiple editions and reprints which demonstrate their acceptance all over.

He has enriched his titles with unique didactic aids, such as "Running Cases", "Walk the Talk", "Successful Manager", "Pause and Ponder", "Relook", "Self-Check", "Reinforcing Exercises" and the like. His writings reflect as much success stories of Tatas, Birlas, Ambanis, Mittals, Murthys, Azim Premji and Bill Gates as workplace harassment, beheading of expatriates, murdering of HR executives inside factories, plight of female employees in garments units, families living on pavements and impoverished children, and so on.

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