Strategic Management

ISBN Number : 978-93-5202-594-7

Student Price : Rs.575

Student Dollar Price : 23$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Sixth

Year of Publication : 2019

No. Of Pages : 424

Book Weight :548

About The Book

The sixth revised edition of 'Strategic Management' has been brought out in response to the changes in the syllabus of various Universities in the wake of environmental changes. A new chapter on 'New Business Models and Strategies for Internet Economy' and two cases on Kiran Mazumdar Shaw and Hindustan Lever Limited are included. The cases of Canara Bank and Arvind Eye Hospital are updated till date. New reading materials on merger, acquisition, takeover, restructuring, turnaround, recent amendments of Company Law, corporate social responsibility and the emerging e-commerce companies are incorporated in suitable chapters. The latest University question papers of Anna University are included for the benefit of students.


Contents :

1. The Strategic Management Process
2. Mission and Goals
3. Corporate Governance and Social Responsibility
4. External Environment
5. Porter's Five Forces Model and Strategic Groups
6. Competitive Advantage: Resources, Capabilities and Core Competencies
7. Internal Scanning: Organizational Analysis
8. Strategy Formulation: Situation Analysis
9. Strategy Formulation: Corporate Strategy
10. Strategy Formulation: At the Business Level
11. Strategy Formulation: Functional Strategy
12. Strategy in Global Environment
13. Building and Restructuring the Corporation
14. Choice of Strategies and Balanced Scorecard
15. Implementation of Strategy: Designing Organizational Structure
16. Designing Strategic Control Systems
17. Matching Structure and Control to Strategy
18. Implementation of Strategic Change: Politics, Power and Change
19. Evaluation and Control of Strategy
20. Strategic Issues in Managing Technology and Innovation
21. Strategic Issues in Entrepreneurial Ventures and Small Business
22. Strategic Issues in Non-for-profit Organizations
23. Role of Technology and Knowledge Management
24. New Business Models and Strategies for Internet Economy
Syllabus/University Questions

About The Author

Dr. (Mrs.) M. Jeyarathnam has been selected for the award of Emeritus Fellowship by the University Grants Commission during the year 2014-15. She is attached to Madurai Institute of Social Sciences affiliated to Madurai Kamaraj University as Emeritus Professor. She served as Professor / Director in Bharathiyar University prior to her retirement.

She was awarded Ph.D. in Business Administration from Madurai Kamaraj University in 1994. She has two Masters Degree : (i) in English Literature and (ii) in Business Management.

Her areas of specialization are Human Resource Management and Corporate Stragegy. She has published 46 Research Articles in peer reviewed National and International journals. In addition, two major research projects and one minor research International journals. In addition, two major research projects and one minor research project funded by UGC and ICSSR have been undertaken by her. Nine scholars have been awarded Ph.D. and six Ph.D. scholars are pursing under her research guidance. She is a member of Editorial Board for International Journal of Management Review. She is also a member of Doctoral Committee of Anna University – Coimbatore and Gandhigram Rural University and Advisory Board constituted by Government of Tamil Nadu for Premature Release of Prisoners. She served as a member of the Senate of Bharathiyar University.

Her research article entitled “Dr. A.P.J. Abdul Kalam – Manager Par Excellence – A Point of View” received commendations from the former President of India, Dr. A.P.J. Abdul Kalam. She visited Dhaka on invitation to present a research paper in the Third Academic Conference organized by the Association of Management Development Institutions of South Asia (AMDISA) in 1994.

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