International Business

ISBN Number : 978-93-5051-764-2

Student Price : Rs.375

Student Dollar Price : 15$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Second

Year of Publication : 2019

No. Of Pages : 276

Book Weight :404

About The Book

This book has covered all major topics of International Business. It can be referred as reference as well as text book for students of MBA, M.Com., BBA, and B.Com. of many universities. This book will help the students to have in-depth knowledge about international trade and commerce. This book will also help professionals dealing in international business for conducting their activities in a smooth manner; they will also be able to know about the issues and challenges existing in international business.


Contents -

1. International Business – An Overview
2. International Marketing- An Overview
3. International Trade Theories
4. Instruments of Trade Policy
5. Recent Trends in India’s Foreign Trade
6. International Business Environment
7. The Changing Environment of International Business
8. Terms of Trade
9. Inter International Business Strategies
10. Regional Economic Integration (Regional Blocks)
12. National Financial Institutions
13. International Financial Institutions
14. Multinational Corporations
15. Foreign Direct Investment and BPOs
16. International Human Resource Management and Development
17. Logistics Management
18. Balance of Payment
19. Globalisation and Privatisation
20. Foreign Exchange Determination
21. Exchange Rate and Control
22. International Business Negotiations
23. Export Documents and Assistance
24. India’s Foreign Trade Policy
25. Future Trends in International Business

About The Author

Dr. Bimal Jaiswal, Assistant Professor in Department of Applied Economics, Faculty of Commerce, University of Lucknow, Lucknow. At present he is also Director of two flagships Management Programme of Lucknow University i.e., MBA (International Business) and BBA (International Business). He did his post-graduation and Ph.D. in International Business. He has teaching and research experience of eleven years. He has contributed in many research journals and participated in many national and international level seminars.

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