Personal Care Management

ISBN Number : 978-93-5051-616-4

Student Price : Rs.495

Student Dollar Price : 20$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 394

Book Weight :676

About The Book

Enrichment is a brick-by-brick process. Our consistent and creative efforts for the long time make us potentially of world class. The burning task before us is to identify the need of the hour and shift our predilections. Personality in totality is number one priority for climbing the corporate ladders. Synchronising different dimensions of personality commensurate with organisational culture is pertinent for getting the competitive advantages. The present book throws light on the various dimensions of personality development such as a rockstar personality, sound management of body, management of personal hygiene, civic and aesthetic sensibility, pure and fresh mind, etiquette and manners, ethics and building character, classic corporate looks, leadership skills which may be helpful in making ourselves much more hireable and promotable. The Business and Finishing Schools of today need to inculcate and cultivate different traits and properties essential for making the corporate people much more productive and competitive. They need to transform their attitudes. They are supposed to remain poised and assertive, cultivate confidence and keep up with reading, cultivate skills not knowledge and hone leadership skills to get big bucks, They need to be doers and to adjust themselves in a Multicultural environment. They need to be smart to get themselves hired.

The present book is a modest attempt to educate, train, guide and develop people evincing keen interest in serving the corporate world. The students of management as well as the corporate professionals would immensely be benefited with the literature and examples made available to them.


Contents -

1. The Foundation of personal care Management
2. Management of Body
3. Management of Personal Hygiene
4. Civic and Aesthetic Sense
5. Management of Mind
6. Etiquette and Manner
7. Managing Ethics and Building Character
8. Management of Looks
9. Leadership Skill
10. Marketing Personal Care Services
11. The Future of Personal Care Business

About The Author

Dr. S.M. Jha -

Formerly Professor, Department of Commerce and Business Administration and Vice-chancellor S.M. Jha, Ph.D., Litt., Professor, Department of Commerce and Business Administration, L.N. Mithila University, Darbhanga, Bihar is an original thinker and a creative writer. Professor Jha has made significant contributions to the management literature in the form of papers and books. Prof. Jha has to his credit more than ninety papers published in the journals of national and international repute. He has supervised twenty-five doctoral research projects on which Ph.D. Degree has already been awarded. The noble contributions of Dr. Jha in the form of books are: Taxation and the Indian Economy, Marketing Management in Indian Perspective, Services Marketing, Tourism Marketing, Hotel Marketing, Social Marketing, Hospital Management, Bank Marketing, Marketing Non-profit Organisations and Personal Care Management.

Prof. Jha is an active member of European Society of Marketing Research (ESOMAR), The Netherlands, and Marketing Education Group (MEG), UK. He has served Frederick Institute of Technology, Nicosia, Cyprus Thrice during 1994-96 and 2003-04 as a Visiting Professor to teach MBA students of University of Wales, Cyprus Chapter. He has presented a paper entiled `Advertising Effectiveness in Social Marketing` in an International Conference organised in 1996 by the Glasgow University, Scotland.

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