ISBN Number : 978-93-5051-953-0

Student Price : Rs.875

Student Dollar Price : 35$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Ninth

Year of Publication : 2022

No. Of Pages : 712

Book Weight :952

About The Book

In these competitive days the students have been challenged to exhibit personality abilities. All successful men have achieved success in their life not only by doing extraordinary things in an extraordinary way but also ordinary things in a natural way. Mutual understanding can be established and the risk of misunderstanding can be avoided only be communication. Bulk of our time is being spent with human interaction day-in and day-out. The subject is not a servant of any profession, but is a profession by itself.

The book touches on know-how and do-how, move-how and how-go betweens with human resources. Reading of this book helps how to win friends, to influence people, to persuade people and promote image and impression.

Against this background an attempt is made to describe the kaleidoscopic fun facets of speaking, writing, listening, reading and non-verbal cues


Book Content of Communication
1. Fundamentals of Communication
2. Effective Speaking: Verbal or Oral Communication
3. Art of Listening
4. Effective Writing
5. Readability and Readable Writing
6. Non-Verbal Communication and Skills
7. Feedback in Communication
8. Management Communication
9. Formal Communication
10. Informal Communication
11. Group Behaviour and Communication
12. Report Writing
13. Letter Writing
14. Recent-Trends and Communication Technologies
15. Network Communication
16. Language Skills

About The Author

Dr.  C.S. Rayudu -

B.Com (Hons.), M.Com., LL.B., M.A. (Econs.), Ph.D., CIC, D.Litt (U.S.A.) has a brilliant academic record. He has published nearly ninety papers in numerous prestigious professional journals. He worked in the National Council of Applied Economic Research, New Delhi as an interviewer.    He has undertaken many research projects sponsored by the University Grants Commission and Indian Council of Social Science Research, New Delhi. He has presented Forty papers at National seminars. He has 30 years of teaching experience. Bharat Jyothi award has been conferred on to him by the India International Friendship Society, New Delhi.

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