Customer Relationship Management

ISBN Number : 978-93-5024-273-5

Student Price : Rs.90

Student Dollar Price : 4$

Book Edition : Second

Year of Publication : 2010

No. Of Pages : 164

Book Weight :174

About The Book

Customer Relationship Management is an important subject for all Management students in this globalised economy where customers reigns supreme.
This book is a humble attempt to address the needs of the student community. Which has described that Customer Relationship Management is a business strategy that integrates People. Processes and Technology to optimize the relations of an organization with all types of customers.


Book Content of Customer Relationship Management
1. What is CRM?
2. What is e-CRM?
3. Sales Force Automation
4. Enterprise Marketing Automation
5. Call Centre
6. Implementing CRM
7. Application Service Providers
8. The Past, The Present and Future of CRM
9. CRM in Banking
10. CRM in Insurance
11. Myths About CRM

About The Author

Prof. Antony Lawrence -

R. K. Talreja College, Ulhasnagar

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