Management of Technology

ISBN Number : 978-93-5051-838-0

Student Price : Rs.450

Student Dollar Price : 18$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Second

Year of Publication : 2012

No. Of Pages : 386

About The Book

It is a comprehensive book covering multifacets of the complex technological decision-making in enterprises, battling for competitive advantage. Written in a simple, lucid style, the text provides conceptual frameworks and latest tools for students to understand key issues like Technology Strategy Formulation, R&D Management, Creativity, Technology Acquisition, Technology Diffusion and Technology Deployment.

The book contains questions, exercises, mini projects and cases − the three important pedagogical tools required for training management students and trainees.

The book will be helpful to management and engineering students as well as corporate executives interested in Technology Management.

 

Book Content of Management of Technology
1. Technology Management
2. Technology Policy
3. Technology Strategy
4. Technology Planning and Strategy Tools
5. Technology Change and Forecasting
6. Technology Innovation
7. Creativity and Problem Solving
8. Technology Acquisition
9. Research & Development Strategies
10. Research and Development Management
11. Financial Evaluation of R & D Projects
12. New Product Development
13. Process Innovation
14. Technology Transfer
15. Technology Diffusion
16. Technology Absorption and Deployment
Appendix R & D : Corporate Venturing and Spin-Offs
Bibliography

About The Author

Dr. C.S.G. Krishnamacharyulu is a retired Professor and Head of the Department of Management at Sri Venkateswara University, Tirupati (AP). He has about 38 years of teaching, research and training experience. He guided several research students and published research papers in national and international journals. He played a key role in organising entrepreneurship development programmes and soft skills training. He co-authord with Dr. Lalitha Ramakrishnan about 12 textbooks.

Dr. Lalitha Ramakrishnan is currently I/C of Pondicherry University Community College, Puducherry and Professor, Department of Management, P. U. Karaikal Campus, Karaikal. She has more than 30 years of research, teaching and training experience. She was the recipient of the Andhra Pradesh State Governments Best Teacher Award in the year 2007. She undertook research projects sponsored by UGC and ICSSR, and Published Papers in both national and international journals. She has organised online webinars and faculty development programmes. She has authored study materials for universities, and co-authored with Dr. C.S.G. Krishnamacharyulu about 12 textbooks in the area of management.

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