Strategic Management and Marketing

ISBN Number : 978-93-5051-638-6

Student Price : Rs.725

Student Dollar Price : 29$

Book Edition : Third

Year of Publication : 2017

No. Of Pages : 440

Book Weight :718

About The Book

"Strategic Management" is the applications of current and most effective techniques in the practice of management, while "Marketing" as a business activity is the demand of the time to manage and give highest priority.

The book of Strategic Management and Marketing has been divided into four parts: 
Part I - Basics of Management in Practice 
Part II - Strategic Management 
Part III - Sales and Marketing Management 
Part IV - Glossary of Management

The contents of the book is on the basis of actual practices. Case studies and live examples in the book have enriched the utility of the book.

The third revised edition of the book has been updated based on the latest syllabus of all the Professional Institutes such as, The Institutes of Chartered Accountants of India, The Institute of Cost and Works Accountants of India, The Institute of Company Secretaries of India, IGNOU, ICFAI and various other management institutes.

Current development in the management techniques and marketing have been suitably included in the third edition of the book.

This book would be very useful to the students as a textbook. This book would also be useful to the working managers and the teaching faculties.

Book Content of Strategic Management and Marketing
Introduction to Part-I
1. Management in Practice
2. Organisations and Management Process
3. Management and Organisation Structure
4. Management and Manager
Conclusion of Part-I
Introduction to Part-II
5. Strategic Management − Concept and Practices
6. Strategic Management and Product Pricing
7. Strategic Management and Technology
8. Business and Economic Environments − Scanning and Appraisal
9. Formulation and Implementation of Strategies
10. Advanced Strategic Management in Changing Scenario
Conclusion of Part-II
Introduction to Part-III
11. Sales and Marketing Management − Concepts and Practices
12. Sales and Marketing Management − Organisation and Organisation Structure
13. Market and Marketing Research
14. Product Management
15. Sales Management Functions
16. Strategic Planning and Control
17. Model Building and Models
Conclusion of Part-III
Glossary of Management

About The Author

Shri Narendra Singh, B.Com., FCMA is highly experienced and has the long associations with the very reputed private and public sector organisations, including Voltas Limited (a TATA Group Company), Steel Authority of India Limited. Bhilai Steel Plant. Bhilai, Chhattisgarh as a General Manager (Finance and Accounts) with the powers of Executive Director as head of the department.

He has the association with various Educational Institutions in Bhilai, like he was the Chairman of Bhilai Chapter of Cost Accountants, as a member in the board of Governers in Delhi Public School, and was associated with the Shri Shankara Charya College of Management, Bhilai.

He also attended training programmes in the Indian Institute of Management, Kolkata and an advanced Financial Management training in a reputed institution in London, UK and visited various reputed organisations in U.K like the then British Stul, British Roals, and Transport, Common Wealth Development Corporation (CDC), Thames Water Plc. and ICL.

Besides this book off Guide on Project Work, he has authored books on:

1. Project Management and Control
2. Problems and Solutions in Project Management and Control,
3. Strategic Management and Marketing,
4. Advanced Financial Management,
5. Divine Excellence of Life,
6. Jeevan Bharti, and
7. Project Finance for the Distance Education of MBA for Acharya Nagarjuna Universtiy, Andhra Pradesh.

Presently besides fulltime as an author, he is engaged as a professional consultant.

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