Strategic Management

ISBN Number : 978-93-5097-138-3

Student Price : Rs.525

Student Dollar Price : 21$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : Third

Year of Publication : 2018

No. Of Pages : 346

Book Weight :470

About The Book

Intensified competition among domestic private and public sector companies and multinational companies consequent upon globalization along with strides in information technology brought paradigm shifts in the concepts of Strategic Management. In fact, principles of strategic management took a completely a new direction.

The overwhelming response from the students, Lecturers, Professors and heads of various Business Schools of various universities in India, Papua New Guinea and other countries to my various books, viz., Management and Organisational Behavioural, Business Policy and Strategic Management, Strategic Management (JNTU), International Business, Essentials of Human Resource Management and Personnel and Human Resource Management prompted me to write a separate book on `Strategic Management`. In fact, we bring a customized book for Jawaharlal Nehru Technological university, based on its syllabus.


Book Content of Strategic Management
Unit 1
1. The Strategic Management Process
2. External Environment Scanning and Industry Analysis
3. Internal Environment: Capabilities and Competencies

Unit 2

4. Strategic Analysis and Choice

Unit 3

5. Structural Implementation6. Behavioural Implementation

Unit 4

7. Corporate Level Strategic Alternatives

Unit 5

8. Strategic Evaluation and Control

About The Author

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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