Environment for Business

ISBN Number : 978-81-8488-953-6

Student Price : Rs.325

Student Dollar Price : 13$

Book Edition : Second

Year of Publication : 2011

No. Of Pages : 466

About The Book

Business decisions in general and strategies in particular are molded by the business environment − those external factors like the economic, political/regulatory, social/demographic, technological and natural factors which make up the opportunities for and threats to business and internal factors like the resources, capabilities, goodwill of the organisation, internal power relationship etc. which decide the strengths and weaknesses of the firm. A thorough understanding of the business environment, therefore, is a prerequisite for making any strategic decision. Indeed, formulation of strategy is sometimes defined as establishing a proper firm environment fit.

This is a tailor-made book for the MBA course of the Gujarat Technological University. It has been endeavored to treat the subject matter succinctly, lucidly and comprehensively. More elaborations and illustrations of some of the topics dealt with in this book are available in this author`s original book Business Environment: Text and cases Which has a much more exhaustive coverage of the subject.

Book Content of Environment for Business
  • An Overview of Business Environment
  • Economic Environment
  • Social Environment
  • Technological Environment
  • International Business Environment
  • Natural Environment

  1. The McDonald`s Way
  2. Transformation of Indian Two Wheeler Market
  3. Procter and Gamble
  4. Human Rights Protection
  5. Globalisation of Pop Culture
  6. Green Marketing



About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

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