Fundamentals of Marketing Management

ISBN Number : 978-93-5051-263-0

Student Price : Rs.125

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2012

No. Of Pages : 160

About The Book

The book Fundamentals of Marketing Management is for the students of Bachelor of Commerce. This book is written on the lines of the Syllabus prescribed by the University of Gujarat. Case studies have been included to enable the students to learn the application of marketing principles

Book Content of Fundamentals of Marketing Management


  1. Nature and Scope of Marketing
  2. Market Demand and Demand Forecasting
  3. Branding
  4. Pricing
  5. Advertising
  6. Consumer Behavior
  7. Market Segmentation
  8. Marketing Research
  9. Case Studies


About The Author

(Late) Professor S.A. Sherlekar was Professor and Head of the Department of Business Management in R.A. Podar College of Commerce and Economics, Matunga, Mumbai. He was a brilliant academician and held Masters Degrees in Arts and Commerce. He wrote the first book on Marketing Management in the year 1981 when there was hardly any other Indian books on Marketing Management. Since then, the title has gone through successful revised editions and reprints showing the popularity of the book. His other books include "Principles of Business Management", "Modern Business Organisation and Management", "Global Marketing Management" and "Management - Value Oriented Holistic Approach".

R. Krishnamoorthy has over twenty-five years of professional experience in Sales / Marketing and ten years in HR. He was National Sales Manager at Sandoz Agro and General Manager (HR) at Syngenta Crop Protection.

He has written twenty-five articles on Sales, Marketing and HR, two reference books on "Introduction to Rural Marketing" and "Personal Selling and Sales Management" and two text books on HR. Further, he has revised the popular book on "Marketing Management" written by (Late) Professor S.A. Sherlekar.

A Graduate in Agriculture, he holds a Masters Degree in Marketing Management and a Post-Graduate Diploma in HR. At present, he is engaged in writing and teaching in Management Institutes in Mumbai.

Book Reviews

Login Form