Wealth Creation Through Entrepreneurship

ISBN Number : 978-93-5024-624-5

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : Second

Year of Publication : 2017

No. Of Pages : 130

Book Weight :192

About The Book

"An average person works for others, an intelligent person works for himself" or "An intelligent person works for others, an average person works for himself". Which one is true? One who works for himself is an entrepreneur and one who works for others is an employee. In selecting the right choice for the above question, the idea of entrepreneurship was developed. Management community shall work for development of more number of employers than employees. Wealth is respected everywhere in the world. If one observes closely, all wealthy nations are those, who had more number of entrepreneurs. Somehow entrepreneurship is not a well developed and well respected profession in India. Poverty in India can be eliminated through entrepreneurship because by giving a fish to a hungry man, only one time, his hunger is met, but, by teaching him fishing, hunger is removed in the long term. An employee can fulfill the need of one family, where as an entrepreneur can fulfill the needs of many families and thus society. Thus, this book is on "Wealth creation through Entrepreneurship".

This book is about analogies, i.e., it gives stories in order to inspire people to start initiating the right approach to strat an enterprise of their own. There are personal interpretation of the writer and to be taken in the context mentioned in the book wherever applicable.


Book Content of Wealth Creation Through Entrepreneurship
1. Entrepreneurship: What is in it?
2. Characteristics Features of Entrepreneurs
3. Entrepreneurship and Innovation
4. Entrepreneur, Entrepreneurship, Enterprise, Entrepreneurs vs. Intrapreneurs
5. Entrepreneurship: How to go about it?
6. Problems of Entrepreneurs: How to Overcome them?
7. Ethical Practices in Entrepreneurship 

About The Author

Prof. L. Venugopal Reddy served as Vice-Chancellor of Andhra University, Visakhapatnam (2005-2008) and Acharya Nagarjuna University, Guntur (2002-2005) for a period of Six years. Served as president 59th All India Commerce Conference 2005-2006. Earlier to that, he was a professor of Sri Krishanadevaraya Institute of Management, SK University, Anantpur-AP and held different positions like Head, Chairman Board of Studies, Dean of Management. He also served as Member-Executive Council of Sri Krishnadevaraya Institute of Management from 1996-2002, he taught, Human Resource Management, Marketing Management and Entrepreneurship Development to the students of MBA.

Dr. P. V. Raveendra currently working as professor in Department of Management Studies in M.S. Ramaiah Institute of Technology, Bangalore. He completed B.E. (Mechanical) and M.B.A. with Marketing and Finance specialized. He got his Doctorate from Sri Krishnadevaraya University on "CRM in Financial Services" with special reference to leasing in Bangalore. He published various papers in National and International conferences. He published more than 30 management articles in different journals.

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