Personality Development and Communication Skills-I

ISBN Number : 978-93-5051-437-5

Student Price : Rs.220

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2011

Book Weight :0

About The Book

Skill in Communication is a requirement for everyone, no matter what profession they are in. The skills can be improved by practice and knowledge of the basic theoretical concepts.

To be acceptable in today`s competitive market, everyone needs to be able to write and speak correct English, and have clarity in expression. The grammar topics given in this book are meant for revising some of the important commonly used items; in order to gain more proficiency, it is necessary to use a grammar book. Vocabulary building also requires general reading, and using a dictionary to understand the meaning of new words.

Several exercises are given at the end of every chapter; working them out regularly is highly beneficial in improving writing and speaking skills. Communication is a practical subject. It is more important to be able to practice it well than to learn the theory which is meant for understanding the principles.

The Units on Written communication and Oral communication provide information and guidance on writing letters, memos and other documents needed in every organisation, and on conducting oneself well in oral communication situations.

Book Content of Personality Development and Communication Skills-I
Unit I: Fundamentals of Grammar and Usage
1. Verbs
2. Nouns, Pronouns and Modifiers
3. Vocabulary Building
4. Concord and Parallel Structure
5. Punctuation
6. Common Errors

Unit II: Introduction to Business Communication
7. Process of Communication
8. Basic Forms of Communication
9. Seven Cs and Principles of Effective Communication
10. Communication Media
11. Barriers to Communication

Unit III: Business Letter Writing
12. Layout of a Business Letter
13. Types of Business Letters
14. Sales Letters
15. Complaints and Adjustments

About The Author

S.M. Rai was Head of the English Department at Jai Hind College before joining as Principal of Hinduja College of Commerce, Mumbai, where he was for eleven years. He was on the Advisory Board of Tolani College and was in charge of the Education and Literary Project under the able guidance of Dr Tolani, Tolani Shipping Company. He is a life member of the Asiatic Society of Mumbai and has served on its Book Selection Committee.      

He was member of the Mumbai University Senate and Board of Studies in English. He has edited a book of essays and a collection of poems for the University of Mumbai. He has written several short stories and poems and at present, is engaged in writing two novels, one in Kannada and one in English.

Urmila Rai was Principal of Narsee Monjee College of Commerce in Mumbai, for fourteen years and later, Director of Pillais` Institute of Management Studies in New Panvel. She has taught Communication in Sydenham Collage, Narsee Monjee College of Commerce, Jamnalal Bajaj Institute of Management and Narsee Monjee Institute of Management. At present, she is Visiting Faculty for Communication Techniques in Narsee Monjee Institute of Management Studies and is also corporate trainer for several companies including many ing. She has conducted training sessions for Thermax, Forbes Marshall, Maersk (India) and Knight Frank (India).

She holds a Ph.D. in English Literature and has guided students for Ph.D. she has been a member of the Senate and the Academic Council of the University of Mumbai.

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