Encyclopaedia of Public Relations and Advertising Volume I to III

ISBN Number : 978-81-8488-874-4

Library Price : Rs.3500

Library Dollar Price : 140$

Book Edition : First

Year of Publication : 2010

No. Of Pages : 1062

Book Weight :2048

About The Book

In the modern context, Public Relations and Advertising are two different disciplines. But, these are integrally related, as part and parcel. In modern world order, Public Relations (PR) is the practice of managing the communication, between an organization and its patrons. Public relations gains an organization or individual exposure to the audiences using topics of public interest and news items that provide a third-party endorsement and do not involve direct payment. Common activities include specking an conference, working with the media, crisis, communication, social media engagement, and employee communication. There are many areas of public relations, but the most recognized are: financial public relations, product public relation and crisis public relations.

Advertising is a from communication, intended to persuade its viewers, readers or service to take some action. It usually includes the name of a product or service and how that could benefit the consumer, to persuade potential customer to purchase or to consumer that particular brand. This is compact book on these two combined disciplines, for the benefit of people working in these areas.

Book Content of Encyclopaedia of Public Relations and Advertising Volume I to III

Volume I

  1. Concept and Perception of Public Relations
  2. History of Public Relations and Advertising
  3. Nature and Formal of Public Relations
  4. Types of Public Relations
  5. Scope and Objectives of Public Relations
  6. Various Aspects of Public Relations
  7. Promotional Exercise in Public Relations
  8. Crisis Management in Public Relations


Volume II

  1. Audio-Visual Technology for Public Relations
  2. Public Relations Firms and Departments
  3. Internal Communication for Public Relations
  4. Social Media, Social Networking and Public Relations
  5. Future of Public Relations
  6. Difference between Advertising and Public Relations
  7. Advertising Agencies and Advertising Industry


Volume III

  1. Concept and Perception of Advertising
  2. Advertising Media
  3. Development of Advertising
  4. Advertising Strategies
  5. Advertising and Communication
  6. Advertising for Different Media
  7. Various Types of Advertising
  8. Electronic Advertising Trends
  9. Social Impact of Advertisements


About The Author

Dr. M.H. Syed, prolific writer and scholar in his own right, is a specialist in educational subjects. An academic to the core, he is totally devoted to research and serious writing. Of late, he has been focusing on various matters, concerning education. He has several books to his credit. In addition to the present work, he is currently engaged in a project on "Education for All." 

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