This book `Modern Marketing` is specially compiled to act as a comprehensive and reliable manual of "the principles and practices of marketing and distribution." It offers precise and up-to-date information on all the interrelated topics under marketing and distributions such as product planning and development, marketing research and information, function of buying and selling, functions of transport and storage, marketing finance, marketing process, marketing management, function of salesmanship, advertising and sales promotion, channels of distribution, marketing mix (product, price, promotion and place of distribution), sales organization, management and sales forecasting, marketing of agricultural, industrial and consumer goods, co-operative marketing, organized markets, futures trading and hedging and social aspects of marketing.