Marketing Management

ISBN Number : 978-81-8488-300-8

Student Price : Rs.898

Student Dollar Price : 36$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : Third

Year of Publication : 2015

No. Of Pages : 792

Book Weight :1542

About The Book

The book has been authored by someone with excellent educational and professional background. The book is "Complete Marketing Management Book" as it combines general marketing management chapters with latest happening marketing activities like retail marketing, direct marketing, rural marketing, packaging management, managing customer satisfaction, insurance marketing, online marketing and bank marketing. Very few marketing management books will have all these chapters covered under one umbrella.

Besides above, twenty one case studies have been included covering almost all major topics. The student community of marketing management would find the book a treasure to keep and different from other books in the bookshelf.


Contents :

1. Role of Marketing and its Relevance
2. Marketing System - Tasks and Philosophies
3. Marketing Process and Marketing Environment
4. Consumer Psychology and Buying Behaviour
5. Organization and Industrial Buying Behaviour
6. Market Segmentation and Target Marketing
7. Sales Forecasting
8. Marketing Planning
9. Product Life Cycle Strategy
10. Competitive Marketing Strategies
11. Product Planning Decision
12. Brand Management
13. Packaging Management
14. New Product Development Strategy
15. Pricing Decisions
16. Advertising Management
17. Sales Promotion and Sponsorship
18. Distribution Management
19. Physical Distribution
20. Retail Management
21. Marketing Organization
22. Marketing Research and Marketing Information Systems
23. Personal Selling and Salesmanship
24. Sales Force Management
25. Marketing Controls
26. International Marketing
27. Marketing of Services
28. Rural Marketing
29. Direct Marketing
30. Quality Management in Marketing Strategy
31. Managing Customer Satisfaction
32. Insurance Marketing
33. Online or Internet Marketing
34. Bank Marketing

About The Author

Biplab S. Bose did his Chemical engineering from Indian Institute of Technology (IIT), Delhi and Masters in Business Administration with major in marketing management from India`s oldest management institute, Indian Institute of Social Welfare and Business Management Calcutta University. He has three decades of professional experience in multinational companies and well- known Indian Organizations and still going strong.

The author has been associated with the management education in leading management institutes and universities since 1986. His teaching style and communication with the student community has earned reputation for last 22 years. He has been teaching sales and marketing, international marketing, marketing research and advertising and also helped over 250 students with their project thesis.

Besides above, he has been associated as paper setter, moderator and examiner of management examinations.

Besides above, he is actively associated in executive and management development programmes in Corporate Houses.

The author is a good social citizen with great interest in community service and protecting earth planet. He is an active Rotarian and an avid environment as well as Wildlife lover.

Author can be reached at email: [email protected]

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