Marketing Management III

ISBN Number : 978-93-5024-890-4

Student Price : Rs.90

Student Dollar Price : 4$

Book Edition : First

Year of Publication : 2011

No. Of Pages : 134

About The Book

This book has been Written for Students of BBA and MBA and fully covers syllabus of BBA and MBA of universities and Management Schools. The students of BBA will find the book is simple and meets their requirement. At the sometime students and faculty of MBA will find the book meets their requirement in terms of Contents and coverage of all Topics. The serious students of MBA should refer to Second revised and enlarged edition published in 2009 and available in the market.

Book Content of Marketing Management III
1. Communication Process
2. Advertising and Communication Mix
3. Creative Aspects of Advertising
4. Advertising Media
5. Impact of Advertising
6. Sales Promotion
7. Sales Promotion Scheme

About The Author

Biplab S. Bose did his Chemical engineering from Indian Institute of Technology (IIT), Delhi and Masters in Business Administration with major in marketing management from India`s oldest management institute, Indian Institute of Social Welfare and Business Management Calcutta University. He has three decades of professional experience in multinational companies and well- known Indian Organizations and still going strong.

The author has been associated with the management education in leading management institutes and universities since 1986. His teaching style and communication with the student community has earned reputation for last 22 years. He has been teaching sales and marketing, international marketing, marketing research and advertising and also helped over 250 students with their project thesis.

Besides above, he has been associated as paper setter, moderator and examiner of management examinations.

Besides above, he is actively associated in executive and management development programmes in Corporate Houses.

The author is a good social citizen with great interest in community service and protecting earth planet. He is an active Rotarian and an avid environment as well as Wildlife lover.

Author can be reached at email: [email protected]

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