Strategic Management

ISBN Number : 978-93-5051-078-0

Student Price : Rs.140

Student Dollar Price : 6$

Library Price : Rs.550

Library Dollar Price : 22$

Book Edition : Second

Year of Publication : 2011

No. Of Pages : 168

About The Book

This book is written as per the syllabus of BMS course of Mumbai University. The objective of this book is to meet the academic requirements of undergraduate students of management studies. This book provides conceptual clarity of the subject of strategic management. While writing the book, Indian context is kept in mind and adequate examples are chosen from the Indian industry. This book is written in simple and lucid style to make the subject easily understandable. While objective of each chapter is given at the beginning of the chapter, model question are made available at the end of the chapter for self study preparing for examination. Reference are also provided to enable the students to refer the original works. I hope that the book will meet the expectation of both teachers and students of strategic management.

Book Content of Strategic Management
1. Introduction to Strategic Management
2. Overview of Strategic Management Process
3. Vision, Mission and Goal
4. Analysing Internal and External Environment (SWOT)
5. Strategy Formulation
6. Analysis and Choosing the Right Strategy
7. Implementation of Strategy to Functional Areas
8. Strategy Evaluation and Control

About The Author

Dr. K. Govinda Bhat, Ph.D. is a seasoned banker with 36 years of experience in different facets of banking. The Author is familiar to undergraduate students in Commerce and Management through his books on Management and Banking. Mr. Bhat was the Principal of the Staff Training College of a nationalized bank for about 6 years. He holds Master Degree in Science, Economics and Management in addition to Doctoral Degree in Banking. He has published eight books through this publisher, all of them are reference books for undergraduate or postgraduate courses in different universities. All his books are well received by the students and teachers. The Author has taught the subject for 2 years in different colleges in Mumbai.

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