Fundamentals of Entrepreneurship

ISBN Number : 978-93-5024-605-4

Student Price : Rs.98

Student Dollar Price : 4$

Book Edition : First

Year of Publication : 2010

No. Of Pages : 148

About The Book

The objective of the present book `Fundamentals of Entrepreneurship` is to serve as an invaluable guide to those who want to take up entrepreneurial activities as their career option. It is also designed as a textbook for all the students pursuing graduation in commerce and management.

The salient features of the book are :
- Presentation of the various aspects of entrepreneurship in a simple language and lucid style
- Concise information regarding starting of small-scale industry
- Exclusive coverage of preparation of project report and project appraisal
- Inclusion of both objective and descriptive type questions at the end of each chapter
- Prepared in accordance with the syllabus of West Bengal University.

About The Author

Prof. E. Gordon did his M.Com, and M.Phil, from Annamalai University securing gold medal for his outstanding academic performance. He has got vast teaching experience of more than 36 years in various capacities and he has served as a member of the Board of the Studies in Commerce of various Universities and Autonomous Colleges of Tamil Nadu. He has been participating in national and international seminars / conferences as Paper Presenter, Discussant and Organiser. He is prolific writer having more than 20 textbooks to his credit. All his books have been well received by the academic community. His commitment to the cause of higher education particularly in the field of Commerce and Management is praiseworthy. At present, he is rendering consultancy services in the field of higher education to many higher learning institutions in India.

Dr. K. Natarajan

M.Com., M.Phil., Ph.D.

Former Principal,

S.V.N. College, Madurai


Former Director, Management Studies,

Sri Kaliswari College, Sivakasi.

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