Business Planning and Policy

ISBN Number : 978-93-5097-367-7

Student Price : Rs.798

Student Dollar Price : 32$

Library Price : Rs.1500

Library Dollar Price : 60$

Book Edition : Second

Year of Publication : 2017

No. Of Pages : 706

Book Weight :1116

About The Book

Business policy is relatively a new concept in the history of management literature. It monitors managerial behaviour in terms of decision-making throughout the organizational hierarchy. It specifies the manner in which a firm should deploy its resources, overcome competition, exploit opportunities and minimize threats. By providing a unified theme for all activities, it facilities management to optimize enterprise effectiveness.

In the present century, due to the unprecedented pace of S & T changes, business environment has become more hostile and uncertain than before. Consequently, organizations are finding it difficult to fulfill their mission. In such an environmental dilemma, the Darwinian maxim, the survival of the fittest will hold good too for the business organizations. Therefore, there is every reason to believe that not only survival but growth and development of business enterprise, too, is intimately linked with dynamism and pragmatism of its policies. This requires that the top brass of the organizations should be well-versed with this important tool of management.


Contents :

1. Business System
2. Business Planning
3. Business Policy − Conceptual Analysis
4. Business Policy Related Aspects
5. Objectives of Business
6. New Economic Policy
7. Major Macro Policies
8. Organisational Structural Issues
9. Behavioural Policies
10. Personal Policies
11. Marketing Policies
12. Production / Operations Policies
13. Finance Policies
14. Social Responsibilities of Business
15. Social Accounting and Social Audit
16. Business Ethics
17. Corporate Strategy: Functions and Importance
18. Strategic Decision Making
19. The Strategist
20. Environment Analysis
21. Analysis of Organisational Resources
22. Selection of Strategic Alternatives
23. Total Quality Management
24. Business Process Re-Engineering and Enterprise Resource Planning
25. E-Commerce and Policy Implications
26. Multinational Corporations
27. Strategy Formulation
28. Strategic Implementation
29. Strategic Evaluation
30. Managing Strategic Change
31. Strategic Management in Non-Profit Organisations

About The Author

Dr. Satish Mamoria - 

Reader in Commerce,

P.G. Department of Business Studies,

S.P. University,

Vallabh Vidyanagar, Gujarat

Dr. C.B. Mamoria was head of the Department of Commerce and Management Studies at the Unversity of Udaipur. Late Dr. Mamoria was also Professor of Business Administration. An authority on the subject, he comtributed original ideas that formed part of his philosophy, well received in reputed seats of learning in India and abroad.

Among the numerous of classic works, to recall a couple are "Dynamics of Industrial Relations", "Business Planning and Policy". A beacon light to the subjective seeker, although no more amongst us, has left behind his master works, now carried on in Perpetuity.

Prof. Pulapa Subba Rao is from Vangalapudi, near Rajahmundry, AP, India and has acquired Ph.D. degree in Commerce and Management area from Andhra University and has taught various courses in the areas of Commerce and Management. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of commerce, business and management, with a blend of national and international systems and cultures. He worked as Vice-Chancellor, Millennium University, Blantyre, Republic of Malawi and Oriental University, Indore, India. He worked earlier as Pro Vice-Chancellor, Director-Academic Audit and Founding Professor of Business Administration, the University of Papua New Guinea and Professor, Dean and Head, SK Institute of Management, Sri Krishnadevaraya University, Ananthapur, AP, India. He also worked at the University of Asmara, Eritrea, Sri Sathya Sai Institute of Higher Learning, Prasanthinilayam, and PG Department of Commerce, Sir CRR College, Eluru, AP, India.

He was the recipient of National Merit Scholarship from the Government of India, ‘Meritorious Teacher, Award from the Government of AP, India, Best Paper Award and Member of the Order of the LOGOHU Award from the Government of Papua New Guinea for the service to the community and Higher Education through contributing to teaching, research and community out-reach.

He was the President of India Association of PNG Inc. during 2005-06. He has been a Fellow and a Member of Executive Council of various professional organisations in Papua New Guinea and Australia.

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