ISBN Number : 978-81-8488-837-9

Student Price : Rs.350

Student Dollar Price : 14$

Library Price : Rs.650

Library Dollar Price : 26$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 216

Book Weight :414

About The Book

In this book the criteria for franchisor and the franchisee also addressed the major concerns along with the synergies between them. The reader will get an overview of the major aspects of the world of franchising. Overall the book would touch upon the different perspectives on concerns, approach is for the same along with the legal and global perspective of the `World of Franchising`.


Book Content of Franchising
1. Franchising - Introduction
2. Merits and Demerits of Franchising
3. Synergies Between Franchisor and the Franchisee
4. Evaluation
5. Legal Aspects
6. Marketing in Franchising
7. Franchising in Global Scenario
8. The Way Ahead
9. Case Study in Retail

About The Author

Sumit Kati hails from Gadag which a village in rural Karnataka. He did his basic education in Mumbai after which he spent a few years in Kolhapur where he completed his B. E. in Electronics from Shivaji University in 2004 with a First Class. He thus had a combined experience of education in a small town as well as a metro.

Subsequently he moved back to Mumbai and did his post graduation in the field of Marketing Management with NMIMS. He also pursued a diploma in financial advising and is a Certified Financial Planner. He is also certified from NCFM for various modules related to Capital Markets and commodities. He thus has a rare educational mix of engineering, marketing and finance.

Sumit has utilized his diverse educational background well and has worked in various industries. His profile has varied from a sales professional to a financial consultant to a training manager. In a short span of 5 years he has acquired a multi dimensional experience which stands him in good stead through this book.

He is currently employed with NIS Sparta Ltd which is part of the Reliance ADAG. He is working here in the capacity of Group Consultant for the financial markets content team wherein he also responsible for designing curriculum for various Post graduate courses in Management. He is very passionate about his writing which is highly evident as you will observe once you go through the book.

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