Encyclopaedia of Mass Communication (Set of 3 Volumes)

ISBN Number : 978-81-8488-118-9

Library Price : Rs.3500

Library Dollar Price : 140$

Book Edition : First

Year of Publication : 2008

No. Of Pages : 938

Book Weight :1752

About The Book

This work, a research based effort should be a good source for students and general readers concerned.

In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However, times and technology have changed. Beginning around 1990, when internet usage began to migrate from scientific communication on a mass scale expanded dramatically. Suddenly, it became possible to post an e-mail to an address, anywhere in the world. The latest changes in technology are far more significant than people, including members of the media and media to have theorists, generally recognize. In a sense, these changes expose the warning to have an awareness of the inadequacy of the mass communication system at a particular stage in its evolution.

Book Content of Encyclopaedia of Mass Communication (Set of 3 Volumes)


  1. Introduction
  2. Role of Media
  3. Impact of Media
  4. Significance of Media
  5. Production of Newspaper
  6. Press of India
  7. Different Waves
  8. Concepts of Communication
  9. Communication Methods
  10. Basic Aspects of Communication
  11. Basic Aspects of Information
  12. Disciplined Media
  13. Role of Law


  1. Concept and Preception
  2. Some Concepts
  3. Various Theories
  4. Fundamental Concerns
  5. The Openings
  6. Goals and Targets
  7. Moral Factors
  8. Ethical Values
  9. Social Orientation
  10. Political Orientation
  11. Publicity Factors
  12. Response of the Audience
  13. People`s Response
  14. Role of Censorship
  15. Proprietors` Role



  1. The Framework
  2. Scene in India
  3. International Scene
  4. Scene in West
  5. Scene in Muslim World
  6. Scene in Pakistan
  7. Journey of Celluloid
  8. Development of Photography
  9. Printing Process


About The Author

B.D. Usmani, a post-graduate, and academic in his own right. He has recently diversified to writing and research. Education is his area of interest. He has several books to his credit. Currently, he is engaged in a project on Educational Administration.

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