Business Economics

ISBN Number : 978-93-5024-071-1

Student Price : Rs.125

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2010

No. Of Pages : 146

Book Weight :222

About The Book

The book covers complete syllabi of Third Semester as Business Economics and is written in simple language and style . There are large number of Case Studies and Solved Numerical to help students to understand the basics and concepts. MBA and PGDM students also will find the book very useful. The Book contains a complete QUESTION BANK to be useful for students.

Book Content of Business Economics

  1. Introduction, Concepts, Economics-Business, Management, Business Economics
  2. Profit
  3. The IS-LM Model
  4. Business and Economic Models
  5. Optimisation : Concept of Slope, Derivatives, Constrained Optimisation
  6. Break-Even Analysis for Managerial Decision-Making
  7. Economic Concepts for Managerial : Competitive Advantage, Exchange Rates, Trade Restrictions, BOP, WTO
  8. Indian Economic Overview

About The Author

Prof. S.K. Sarangi, a distinguished Chemical Engineer from IIT, Kharagpur with PGDM (Eqv. MBA), M.Phil (Management), has been a professional manager, an Academician and an Author. Prof. Sarangi is currently HOD - Business Administration and Vice Principal (Head of Institute) BP Poddar Institute of Management & Technology, Saltlake, Kolkata.      

He has written more than twenty books in Economics, Values & Ethics, Operations Management, Total Quality Management and other for UG & PG levels of Management and B.Tech levels of Indian Universities & B-Schools. Prof. Sarangi is an Accredited Management Teacher of All India Management Association, a Chartered Engineer & Fellow of Indian Institute of Engineers, India and a Fellow Life Member of India Institute of valuers.     

Prof. Sarangi has also written about a dozen of Articles on Economics, Environment, Indian Market, Strategic Management, Business Ethics and the Indian SME sector including Innovation Management and has got these papers published in various Business Magazines, Institute Publications and Business Newspapers.

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