Marketing Management

ISBN Number : 978-81-8488-812-6

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2010

No. Of Pages : 358

About The Book

This book, Marketing Management, addresses these issues fully. Each chapter opens with a Preview Case which will provide you some fundamental ideas about the practical side of the concepts discussed therein. In addition to this, many examples picked out from the current Indian marketing scenario are included in the text. The book is profusely illustrated with samples of product offers, and advertisements relevant to each topic. These will help you to understand the practical side as you learn the theory.

Book Content of Marketing Management


  1. Marketing Management
  2. Marketing Environment
  3. Indian Marketing Environment
  4. Marketing Research
  5. Demand Measurement and Sales Forecasting
  6. Marketing Information System
  7. Market Segmentation and Targeting
  8. Product Planning
  9. The Concept of Product Life Cycle (PLC)
  10. The New Product Development Process
  11. Pricing Decision and Strategies
  12. Distribution (Placing)
  13. Retail Management
  14. E-Marketing
  15. Promotion Mix Decision
  16. Personal Selling And Sales Force Management
  17. Marketing Planning
  18. Case Studies

About The Author

Dr. K. Karunakaran is presently Visiting Professor at St Joseph College of Commerce, Bengaluru, and Academic Consultant. He retired as General Manager from the Fertilisers and Chemicals Travancore Ltd, Kochi, one of the largest Public Sector Enterprises in India, after a long service of 33 years. Being a prolific writer, he has published more than twenty four books on management subjects, most of which are prescribed texts for the MBA courses of various Indian Universities. He has also published several research papers and articles in leading news papers like Economic Times and The Hindu. As a regular contributor to Spectrum, the weekly supplement of Deccan Herald, Bengaluru, he writes picturesquely about his visits to the ancient shrines of Karnataka. As an accomplished artist, he has held many solo exhibitions of his paintings. He is also an active life member of People for Animals.

Book Reviews

Login Form