Strategic Management

ISBN Number : 978-93-5024-261-2

Student Price : Rs.275

Student Dollar Price : 11$

Book Edition : First

Year of Publication : 2010

About The Book

The overwhelming response from the students, lecturers, professors and heads of various Business Schools various universities in India, Papua New Guinea and other countries to my various books, viz., Management and Organisational Behaviour, Business Policy and Strategic Management, International Business, Essentials of Human Resource Management and Personnel and Human Resource Management prompted me to write a separate book on `Strategic Management`. In fact, we bring a customized book for Utter Pradesh Technological University based on its syllabus.

Book Content of Strategic Management


  1. Strategic Management Process
  2. Vision, Mission and Objectives
  3. External Environmental Scanning
  4. Internal Environmental Scanning
  5. Corporate Level Strategies
  6. Business Unit Level Strategies
  7. Strategic Analysis and Choice
  8. Strategy Implementation
  9. Behavioural Implementation
  10. Functional Implementation
  11. Strategic Evaluation and Control
    Question Papers


About The Author

Prof. Pulapa Subba Rao has acquired his Ph.D. degree in Management area from Andhra University and has been teaching various courses in the areas of Business Management since 1976. He is a teacher, researcher, trainer, consultant, academic administrator and author in the areas of business and management, with a blend of national and international systems and cultures. He is currently working as Pro Vice-Chancellor (Academic and Student Affairs) of the University of Papua New Guinea. He was the Founding Professor of Business Administration, the Convener, Executive MBA Program Head, Human Resource Management Division of the School of Business Administration and the Director-Academic Audit, University of Papua New Guinea. He worked earlier in Sir CRR College, Sri SathyaSai University, University of Asmara, and SK Institute of Management, Sri Krishnadevaraya University, Anantapur, India.

He was the recipient of `National Merit Scholarship` from Government of India, the `Meritorious Teacher` award from the Government of Andhra Pradesh, India and the President of the India Association of PNG Inc. He is a member of the Advisory Board, Internal Revenue Commission and Technical Advisor, Papua New Guinea Vision: 2010-2050, Government of Papua New Guinea.

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