Essentials of Managerial Economics

Student Price : Rs.110

Student Dollar Price : 5$

Book Edition : First

Year of Publication : 2004

About The Book

The present course deals with Micro aspects of Managerial Economics. The book explores in five modules (units) comprising syllabus.

This book is the outcome of 40 years of long teaching and writing experience of the author.
The author humbly claims the following distinctive features of the book:

  1. In the framework of the book, special care has been taken to avoid gaps in the sequential arrangement of topics and logical development of concepts and ideas of economic theory and their relevance to business economics.
  2. Topics covered are discussed, as far as possible, in a fairly self-contained manner.
  3. It is self-explanatory.
  4. It is lucid and simple.
  5. Brief Case Studies have been discussed in relevant chapters.

With these features, the author earnestly hopes that the book will provide added utility to the students and the teaching fraternity alike, and it will serve them most in their learning / teaching pursuit.

Book Content of Essentials of Managerial Economics


  1. Introduction
  2. Theory of Consumer Behaviour
  3. Indifference Curve Analysis
  4. Demand
  5. Elasticity of Demand
  6. Demand Forecasting
  7. Production
  8. Economies of Scale
  9. Cost Analysis
  10. Revenue Curves of Firms
  11. Supply Analysis
  12. Pricing Methods
  13. Market Classification and the Price Theory
  14. Monopoly Markets
  15. Monopolistic Competition and Oligopoly
  16. Oligopoly and Duopoly

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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