Retail Selling Skills

ISBN Number : 978-81-8488-608-5

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 160

Book Weight :318

About The Book

Selling is a skill with and appropriate blend of indispensable knowledge. I have incorporated the perfect mix of both along with a pinch of the attitude which is required to succeed as a retail sales personnel.

This book will help an Individual to become a better retail salesperson. There is a huge reflection of concerns and the possible solutions which a person could use in the daily scenarios. I have incorporated solutions using the day-to-day real store floor realities, which is very evident in the examples used as well as the tips provided.

Book Content of Retail Selling Skills


  1. Introduction to Retailing
  2. Requirement Mapping for Retail Sales
  3. Customer Needs Identification
  4. Importance of Product
  5. `Buying`-A Memorable Experience
  6. Closing a Sale
    Case Study

About The Author

Sumit Kati hails from Gadag which a village in rural Karnataka. He did his basic education in Mumbai after which he spent a few years in Kolhapur where he completed his B. E. in Electronics from Shivaji University in 2004 with a First Class. He thus had a combined experience of education in a small town as well as a metro.

Subsequently he moved back to Mumbai and did his post graduation in the field of Marketing Management with NMIMS. He also pursued a diploma in financial advising and is a Certified Financial Planner. He is also certified from NCFM for various modules related to Capital Markets and commodities. He thus has a rare educational mix of engineering, marketing and finance.

Sumit has utilized his diverse educational background well and has worked in various industries. His profile has varied from a sales professional to a financial consultant to a training manager. In a short span of 5 years he has acquired a multi dimensional experience which stands him in good stead through this book.

He is currently employed with NIS Sparta Ltd which is part of the Reliance ADAG. He is working here in the capacity of Group Consultant for the financial markets content team wherein he also responsible for designing curriculum for various Post graduate courses in Management. He is very passionate about his writing which is highly evident as you will observe once you go through the book.

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