Business Environment (MP Univ)

ISBN Number : 978-81-8488-391-6

Student Price : Rs.98

Student Dollar Price : 4$

Library Price : Rs.550

Library Dollar Price : 22$

Book Edition : First

Year of Publication : 2009

No. Of Pages : 164

Book Weight :228

About The Book

Business decisions in general and strategies in particular are moulded by the business environment & minus; those external factors like the economic, political / regulatory, social / demographic, technological and natural factors which make up the opportunities for and threats to business and internal factors like the resources, capabilities and goodwill of the organisation, internal power relationship etc. which decide the strengths and weaknesses of the firm. A thorough understanding of the business environment, therefore, is a prerequisite for making any strategic decision. This work is a humble attempt to familliarise the Management students with important environmental factors affecting business.


Book Content of Business Environment
1. Business Environment
2. Economic Systems
3. Globalisation, Liberalisation, Privatisation
4. MNCs, WTO
5. Industrial Sickness, Industrial Licencsing

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

Book Reviews

Login Form