Encyclopaedia of Retail Chain Management (Set of 3 Volume)

ISBN Number : 81-8318-892-0

Library Price : Rs.3350

Library Dollar Price : 134$

Book Edition : First

Year of Publication : 2009

No. Of Pages : 890

Book Weight :1702

About The Book

Business world is growing fast. Today, retailing is one of the fastest-growing segments of economy. As one of the nation`s largest employer, the retail industry provides excellent business opportunities. Brand identity becomes important for the success of a business and building brand identity becomes easier, if a retailer opens up multiple outlets. A business chain is a network of physical business locations, which all provide similar services of products, and share a brand. A retail chain is a types of business chain. All units inevitably share some degree of central management, supply chains, training programmes and personnel also. They tend either to be parts of a single company of franchise, in which individual store brand, training, and know-how. Chains of both main sorts tend to make purchases and licensing agreements as a single entity.

Being relatively, a new discipline, it requires an exclusive guide for scholars, students and professionals. Hence, this work: Encyclopaedia of Retail Chain Management.

About The Author

Shehzad Ahmed, an academic and scholar in his own right, he is a senior faculty member in Jamia Millia Islamia, New Delhi. He is totally devoted to serious writing. As a learned man, model teacher and serious researcher, he is widely respected in academic circles. He has several books on Management and related disciplines to his credit.

Apart from being a meritorious post-graduate teacher, he is known for his innovations in research and choice of new methods. Currently he is engaged in his new project on; New Dimensions in Management Studies, a unique, research based work of its kind in the discipline.

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