Global Economy and Business Environment

ISBN Number : 978-93-5097-857-3

Student Price : Rs.625

Student Dollar Price : 25$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Third

Year of Publication : 2017

No. Of Pages : 478

Book Weight :650

About The Book

The liberalization trend sweeping across the world has been making the business environment increasingly global for domestic firms. An understanding of the global business environment is, therefore, necessary for business strategy formulation. An overwhelming feature emerging global business environment is the impact of the forces emanating from the economic liberalization. This book, therefore, starts with an analysis of the business and proceeds to discuss topic like WTO and liberalization, global tranding environment and trade, international investment and MNCs, global competitiveness of nations and globalization, political and regulatory environment, social/cultural and demographic environment, technological and natural environments, international organizations etc.

This book, written in a lucid and succinct style, will be very useful to the teachers and students of Management, Commerce and Economics and managers and entrepreneurs. A number of illustrative boxes, tables and diagrams make this book very interesting and appealing. It also has 11 cases which provide insight in to different dimensions of the global business environment.


Contents :

1. Global Economy : Characteristics and Issues
2. An Overview of Business Environment
3. Environmental Analysis and Forecasting
4. International Trading Environment
5. Economic Integration and Cooperation
6. Gatt/Wto and Global Economic Liberalisation
7. Global Trade
8. International Investments
9. Multinational Corporations
10. Globalisation
11. Global Competitiveness
12. Political and Regulatory Environment
13. Social/Cultural and Demographic Environment
14. Technological and Natural Environment
15. Some Social Issues in International Business
16. International Organisations
17. Global Economic Crises

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

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