Strategic Management

ISBN Number : 978-93-5024-045-8

Student Price : Rs.280

Student Dollar Price : 11$

Book Edition : Second

Year of Publication : 2010

No. Of Pages : 244

Book Weight :342

About The Book

This subject Strategic Management is a subject of study in business education schools both at degree and post-graduate levels. Keeping in view the learners at degree level, this title is designed to provide various direct and related aspects of strategic management. Chapter are divided for meaningful understanding of the subject. Small cases are given wherever they are required and graded questions are given at the end for self-evaluations of understanding the subject matter. Readers are welcome to write to us about limitations of the title and to give suggestion for improvement.

Book Content of Strategic Management

Chapter 1 Business Policy

Chapter 2 Utility & Application of Strategic Management

Chapter 3 Environment Appraisal

Chapter 4 Strategic Planning

Chapter 5 Implementation of Strategies

Chapter 6 Social Responsibilities

Skill Development

About The Author

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member.

His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada.

Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

Dr. P.N. Reddy -

Ph.D. Director,

K.K.E.C.S. Institute of Management, Bangalore,

Former Dean & Chairman, Department of P.G. Studies in Commerce and Management,

Bangalore university.

Prof. H.R. Ramanath, M.Com, MBA, M.Phil, (Ph.D.) is working as Professor of Management at Post Graduate Centre for Management Studies of Surana College Bangalore. Prior to this assignment, he has served in Manufacturing and IT industries for ten years. Very young and bright scholar, Prof. H.R. Ramanath has twelve books to his credit on Commerce and Management and a teacher par excellence.

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